SOURCE: Supertex

April 17, 2007 09:00 ET

Pelikon and Supertex Expand Collaborative Efforts to Provide Turnkey Solutions to EL Segment Driver Market

SUNNYVALE, CA and LONDON -- (MARKET WIRE) -- April 17, 2007 -- Pelikon, the Cardiff-based manufacturer of printed segmented electroluminescent (pSEL™) displays, and Supertex (NASDAQ: SUPX), a recognized leader in high voltage analog and mixed signal integrated circuits (ICs), have announced the extension of their collaboration to sell their jointly developed Pelikon Segment Drivers (PSDs) under the Supertex brand. As a result, Pelikon will be able to leverage Supertex's sales network to expand the market for PSDs as well as Pelikon Display Controllers (PDCs).

Previously manufactured by Supertex but available exclusively through Pelikon, PSDs, in combination with the PDC, enable manufacturers to drive multi-segment EL displays and backlights. This development in the relationship will mean Supertex will now sell the PSD directly whilst allowing Pelikon to focus on its core competencies in pSEL displays and driver electronics development.

"Pelikon will enjoy immediate access to leading OEMs around the world, since Supertex is already an established EL driver supplier for many of them," said Mike Powell, managing director, Pelikon. "Supertex's strong competitive position will broaden the market reach of PSDs, while also giving customers the choice to use our PDCs for a turnkey EL display solution."

"This collaboration with Pelikon lends us more flexibility and agility, as an approved supplier to tier-one OEMs, to channel our manufacturing and sales prowess to rapidly increase sales in multi-segment EL applications," said Dr. Henry C. Pao, President & CEO of Supertex, Inc. "We are closely involved with our customers and are always keen to have access to robust products, such as the PSD, that have real market value and that can help develop innovative, timely and cost effective solutions to meet their needs."

Designed to effectively drive segmented EL displays including Pelikon's pSEL technology, the PDC combined with the PSD (Supertex product number HV509) is an easily integrated, high performance, low component count solution which provides a simple control interface in a low power, low noise, small footprint solution. The PDC intelligently adapts to any electroluminescent display it is connected to, and is capable of 4 bit greyscale (16 levels) of multiple segments. Each PSD, in conjunction with the PDC, can drive up to 16 segments and can be daisy chained up to 96 segments. At the same time, Pelikon's electronics are optimised to drive the phosphor in pSEL displays to achieve high brightness and long life.

About Supertex

Supertex, Inc. is a publicly held mixed signal semiconductor manufacturer, focused in high voltage products for use in the telecommunications, networking systems, flat panel displays, medical and industrial electronics industries. Supertex product, corporate and financial information is readily available at

About Pelikon

Pelikon is the world leader in the design and manufacture of flexible printed segmented electroluminescent (pSEL™) Intuitive Touch Displays, Backlites, Animated Backlites and specialised driver electronics for the worldwide home appliance, consumer electronic and industrial displays market. The company has offices in Europe, America and the Far East. Pelikon is an ISO9002 credited supplier and all parts are RoHS compliant. Samples can be obtained directly from Pelikon or its distributor network.

Contact Information

  • Contacts:

    Supertex Corporate Headquarters:
    Ken Vickers
    Marketing Communications Manager

    Pelikon Corporate Headquarters:
    Max Shone
    Marketing Manager
    +44 (0) 1954-783-677