Penfolds Roofing

Penfolds Roofing

February 21, 2008 13:58 ET

Penfolds Roofing: Budget '08; Province Plays Carbon-Neutral Catch-Up to Vancouver Roofing Company

Each Penfolds Roofing EcoRoof® Rubber Roof diverts 450 old tires from the landfill, does not rely on fossil-fuel intensive new plastic and rubber manufacturing

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Feb. 21, 2008) - Penfolds Roofing applauds the Province of B.C.'s action on climate change and the carbon neutral initiatives in Budget 2008.

"We need new, creative and innovative ways to fight climate change," says Penfolds president Ken Mayhew, noting that his company is leading the roofing industry when it comes to carbon-neutral creativity and innovation. "Our EcoRoof® is about as innovative as it gets. It is made with recycled materials, it is longer lasting and it reduces fossil fuel use."

According to the David Suzuki Foundation, going carbon neutral is based on the principle that, since climate change is a global problem, an emission reduction made elsewhere has the same positive effect as one made locally.

The local impact is evident at area landfills. For every roof replaced with EcoRoof® Rubber Shakes, 450 old tires are removed from the landfill. Annually, that's about 20,000 tires diverted into a high quality, lasting product.

"EcoRoof® is a perfect example of the remarkable, resilient, high-quality products that can be engineered out of the waste stream," says Mayhew. "Suddenly the tires and rubber that used to clog streams, landfills and littered empty lots have a new life. An EcoRoof® also does not rely on new rubber manufacturing."

Resin, synthetic rubber, and artificial and synthetic fibres and filaments manufacturing is one of the most greenhouse-gas intensive industrial sectors. Tire manufacturing also involves numerous hot-button environmental issues, including: air emissions; solid waste management; and energy consumption, since almost all processing uses heat.

As well, the Kyoto Protocol named six major greenhouse gases that need to either be reduce or neutralized. The single-most potent greenhouse gas of the six is sulfur hexafluoride (SF6) - most commonly related to the manufacture of tires and electrical insulation. According to the Intergovernmental Panel on Climate Change, SF6 is the most potent greenhouse gas that it has evaluated, with a global warming potential of 22,200 times that of CO2.

"EcoRoof® ensures the energy expended and chemicals and CO2 produced during the original tire and rubber manufacturing process is safely captured and contained for decades to come," says Mayhew. "Our commitment to fighting climate change and to making a difference in the community can be seen on hundreds of roofs."

EcoRoof® Rubber Shakes have the look of a cedar roof and come with a remarkable 50-year roof warranty. Replacing an existing shake or shingle roof with an EcoRoof® means the labour, resource and energy-intensive process of re-roofing is deferred - for decades, if not forever.

For more information on Penfolds Roofing and EcoRoof® Rubber Shakes, visit

For photographs and images of an EcoRoof®, or to see an EcoRoof®, please contact Penfolds Roofing.

Contact Information