SOURCE: Digital First Media, Inc.
NEW YORK, NY--(Marketwired - Oct 21, 2013) - Digital First Media today announced The York Daily Record and Sunday News was awarded the Pennsylvania NewsMedia Association's Reader Initiative Award and Editor Jim McClure has been named the 2013 Benjamin Franklin Award for Excellence winner.
The York Daily Record and Sunday News received the Reader Initiative Award for multiple ongoing "community engaging initiatives," according to the PNA. The York Daily Record's and Sunday News' NewsVroom -- a mobile media lab -- and the No Sweat, York -- a blog and social media campaign to promote healthy living in York -- were among the efforts cited by the PNA when announcing the award.
"Both the NewsVroom and No Sweat, York are about making a difference in the community we serve, in the community we live," said Mr. McClure, who has served as Editor since 2004 and previously served as Managing Editor of the York Daily Record for 15 years. "Community engagement and reader initiatives are not fads or strategies, they are an integral part of quality community journalism. It is our job as journalists to raise the quality of debate, to focus on the issues that matter, and to involve our community in every part of it."
The NewsVroom, launched in August 2012, is a Ford Econoline van packed with laptops, iPads, mobile phones and equipped with WiFI. The staff utilizes the NewsVroom as a mobile newsroom and also to host workshops and demonstrations of how community members can interact with reporters and editors.
No Sweat, York started as a blog designed to "create a fun and inviting space to share knowledge about healthy living." It has quickly become a community movement that has residents utilizing the hashtag #nosweatyork when checking in at the gym or when participating in an exercise program. The No Sweat, York movement has evolved into No Sweat in the Park -- community-organized yoga and Zumba classes.
"No Sweat, York isn't about The York Daily Record, it's about the community. We are able to bring the community together, to serve as a virtual and physical meeting place for the community so we can all participate together," said Sara Glines, Publisher of the York Daily Record. "Jim's newsroom leadership has fostered the ongoing focus on community that is vital to any local news organization's growth and success."
Mr. McClure's leadership is among the reasons PNA named him the winner of the 2013 Benjamin Franklin Award for Excellence which "recognizes an individual who has performed an outstanding service or accomplishment to his/her newspaper, to the newspaper industry in general, to his/her local community or to the Pennsylvania NewsMedia Association."
Mr. McClure, who also serves as Digital First Media's East Region Editor, served as the senior editor for the Company's on-site coverage of the school shootings in Newtown, Conn. and the Boston Marathon bombing. He also previously received the Pennsylvania Newspaper Foundation's John Fisher Internet Vision Award in 2010 and headed two York Daily Record/Sunday News journalism/history teams that received PNA Foundation Public Service Awards for coverage of race/civil rights issues in York County.
"Jim is a tremendous editor who is deeply invested in his job and equally invested in his community. Jim cares about mentoring those in his newsroom -- and those across our Company -- and making sure they understand the value in the work we do and the responsibility that we have to our readers and our audiences," said Jim Brady, Digital First Media's Editor-in-Chief. "I am grateful to have Jim on our team. Our Company and all of York is lucky to have him as an editor."
Mr. McClure, who holds a master's degree in American Studies from Penn State Harrisburg where his research focus was on York County journalism history, is the author or co-author of seven books on York County history and writes daily entries, or posts, in his York County history blog, YorkTownSquare.com
About Digital First Media
Digital First Media is headquartered in New York City and jointly manages MediaNews Group and 21st Century Media. Digital First Media reaches 65.5 million Americans each month through more than 800 multi-platform products across 18 states.