SOURCE: TalkPoint

May 16, 2007 11:46 ET

PennWell's InfoStor Website Debuts Flywheel RSS Consolidator From TalkPoint

NEW YORK, NY -- (MARKET WIRE) -- May 16, 2007 -- PennWell Corporation, a business-to-business media company providing print and online publications, conferences and exhibitions, research, databases, online exchanges and information products to strategic global markets, and TalkPoint, leading provider of web-based audio and video webcasting solutions, today announced that PennWell's InfoStor title will be their first website to utilize TalkPoint's Flywheel RSS Consolidation offering.

TalkPoint's Flywheel is a versatile, customized site tool that creates a central, publicly accessible consolidator for all of your relevant RSS feeds, including podcasts and webcasts. Not only will Flywheel create centralized access to your content, it also gives the content portability by allowing readers and administrators to take any of the information fields or "Cogs" and place them on their own websites and aggregators.

InfoStor magazine is dedicated to providing storage professionals with valuable decision-making information to evaluate, specify, integrate and manage enterprise storage products and technologies. The interactive version of InfoStor brings you daily updates, webcasts and news in the storage industry as well as access to five years of editorial archives.

PennWell has used the Flywheel tool to create a Cog of their InfoStor webcasts and have placed it directly on the InfoStor home page at In doing this, they give their readers a concise visual of the webcasts available to view, while allowing any readers with their own website to take that Cog with them and place it on that site.

"Flywheel allows us to consolidate our relevant RSS feeds, while at the same time make them easier to distribute," said Mark Heimberg, PennWell Director of Digital Media Technology. "It is vital for PennWell, and InfoStor in particular, to be a knowledge base for our readers, sponsors and partners. Flywheel allows us to consolidate and distribute the feeds we have already created, and effectively removes all technology barriers that our customers and partners have faced, allowing them to take advantage of our rich content assets through RSS."

"We are really excited about the possibilities that Flywheel creates," said Nick Balletta, CEO of TalkPoint. "It is such a versatile resource for a website to leverage existing RSS feeds, but even more importantly it's so easy to set up and maintain that it is the perfect reason to start creating RSS feeds. Flywheel helps you drive traffic to your consolidated Flywheel site, distribute your information through the portable Cogs and retain control over the appearance of your content on the destination site. PennWell has once again proved that they want to be early adopters and have shared our vision of Flywheel and its advantages."

About PennWell

PennWell Corporation is a diversified business-to-business media and information company that provides quality content and integrated marketing solutions for the following industries: Oil and gas, electric power, water and wastewater, environmental, electronics, semiconductor, contamination control, optoelectronics, fiberoptics, enterprise storage, converting, nanotechnology, fire, emergency services and dental. Founded in 1910, PennWell publishes 75 print and online magazines and newsletters, conducts 60 conferences and exhibitions on six continents, and has an extensive offering of books, maps, web sites, research and database services. In addition to PennWell's headquarters in Tulsa, Oklahoma the Company has major offices in Nashua, New Hampshire, Houston, Texas, London, England, Campbell, California, Fairlawn, New Jersey, Moscow, Russia, and Hong Kong, China.

For more information on PennWell, go to

About TalkPoint

TalkPoint has the Tools, Technology, and Services for Interactive Internet Broadcasting. In addition to the Flywheel RSS Consolidator, TalkPoint specializes in Web-based audio and video webcasting solutions. TalkPoint's technology is built on our reliable internally built system which provides you with the most robust and versatile webcasting solution on the market. The resulting product is both industrial strength and user friendly.

For more information on TalkPoint and Flywheel, please visit

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