SOURCE: Harte-Hanks, Inc.

August 22, 2006 09:00 ET

PennySaver to Poll Americans on U.S. Penny's Fate

A 'Save the Penny' Campaign Gets Started

RANCHO CORDOVA, CA -- (MARKET WIRE) -- August 22, 2006 -- The PennySaver wants to keep an American tradition alive and well -- the U.S. penny -- and the weekly targeted advertising publication is polling Americans to gauge current opinion.

For more information and to vote, visit

"While past surveys have shown that most Americans find the penny useful, there is a movement now to abolish the one-cent coin," said Loren Dalton, president of, and a corporate officer and vice president of Harte-Hanks, Inc. (NYSE: HHS), the parent company of the PennySaver shopper publication and "At the PennySaver, we believe most Americans agree with Benjamin Franklin when he said, 'A penny saved is a penny earned.' Our poll will help determine if today's respondents feel the same as we do: the penny is worth keeping."

Legislation that would eliminate the penny recently has been introduced in Congress by Rep. Jim Kolbe (R-AZ), the Coin Act of 2006.

"Recent opinions in the United States in favor of the penny's elimination we believe discount its economic impact," Dalton said. "For instance, inflation could be fueled if price hikes happened in five-cent intervals instead of one-cent intervals. Consumers and businesses of all kinds would lose out. No one really knows the total monies saved in America -- and sold in America -- by the pricing of goods and services one penny below the dollar, but it is easy to imagine the total amount is staggering. When we say 'Save the Penny,' we really mean 'Save the Economy!'"

The "PennySaver Penny Poll" is now live at the Web site, The poll is being promoted through ads in the PennySaver and its affiliated publications, as well as local radio spots [where the PennySaver is published] and at

Voting will take place on the site through September 30, 2006. Final results may be shared with Members of Congress.

The "PennySaver Penny Poll" and "Save the Penny" campaign also seek endorsements from American businesses, elected officials, banks or anyone who supports the penny coin.

For more information and to vote, visit

About Harte-Hanks

Harte-Hanks is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves return on its clients' marketing investment by increasing their prospect and customer value -- a process of "customer optimization" -- organized around five strategic considerations: Information (data collection/management) -- Opportunity (data access/utilization) -- Insight (data analysis/interpretation) -- Engagement (knowledge application) -- Interaction (program execution). Expert in integrating this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves. Visit the Harte-Hanks Web site at or call (800) 456-9748.

Harte-Hanks Shoppers, a division of Harte-Hanks, Inc., is a recognized leader in geographic and demographic target marketing solutions. With more than 900 unique community editions, its PennySaver publications reach more than 10 million homes every week in California (covering more than 80% of the state's homes) and more than 2 million homes each week in Florida with its The Flyer publications. Through the technology of targeted mailing, utilizing zone-specific maps and ZIP Code surveys, advertisers can tailor their marketing message to a particular neighborhood or demographic group in the area of their choice. The PennySaver provides a low-cost, efficient and targeted marketing solution utilizing a wide variety of products such as display ads, classified ads and flyers, delivered weekly via the U.S. Postal Service. Visit PennySaver online at:

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