SOURCE: Harte-Hanks

September 18, 2006 09:00 ET

PennySaverUSA.Com Aligns With Southeastern Advertising Publishers Association to Expand Online Classified Network to Serve as Vendor of Choice to SAPA's Member Publications for Classified Web Services and Online Classified Aggregation of Local Advertising

RANCHO CORDOVA, CA -- (MARKET WIRE) -- September 18, 2006 --, the Web site of the shopper publications of Harte-Hanks, Inc. (NYSE: HHS), has entered into a relationship with the Southeastern Advertising Publishers Association (SAPA), a not-for-profit organization representing more than 150 free-circulation community papers and shoppers reaching more than 6 million homes in the Southeastern region of the United States. Through this alliance, is designated as SAPA's vendor of choice for Web services and an aggregator of local classified advertising content online for its members.

SAPA, in turn, will reach out to its individual publisher members, marketing and supporting the Web site ( where individual SAPA members may receive Web classified services and list their own online classified ads. This alliance with SAPA further expands the association network of, which recently entered into an alliance with the Association of Free Community Papers in July 2006 and the Midwest Free Community Papers earlier this month.

"Online classified ad aggregation is in demand by consumers, and industry leader is the clear choice to help our member publications expand their print advertising to the online arena," said Douglas Fry, executive director of SAPA. "This alliance allows our members to take advantage of the power and technology of's national classified database and provides the critical mass of content our members need to serve local shoppers, both online and in print."

"Enabling individual SAPA members to affiliate with is another important step toward our goal of building a national network of hometown free papers and shoppers on the Web," said Loren Dalton, president of "At, our mission is to bring buyers and sellers together. Community newspapers and shoppers have been the respected choice for local buying and selling in the Southeast for many years. Our relationship with SAPA gives its members the tools and technology they need to expand their online audiences."

According to Dalton, each SAPA member publication that joins has access to's nationwide database of local content in classified ads. "As's affiliate program grows, so does our online content," Dalton said. "Our publisher partners can then leverage this content to strengthen their own local online advertising offering. As a leader in the online aggregation of shoppers and community newspapers across the country, we are excited to be chosen as SAPA's vendor of choice."

"Free community papers and shoppers have long been an affordable and successful method of advertising, particularly here in the Southeast," said Mike Woodard, president of SAPA. "These papers have grown in strength and numbers as our region has prospered, and now is the perfect time for our member publications to expand their online classified advertising. We are excited to join and look forward to active participation by our members."

About SAPA -- Southeastern Advertising Publishers Association

SAPA represents more than 150 free papers in a twelve state region that covers Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Virginia, and West Virginia. SAPA's member publications reach more than 6 million homes throughout the Southeastern region. You may reach SAPA at or by calling (877) 429-1782.

About Harte-Hanks

Harte-Hanks is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves return on its clients' marketing investment by increasing their prospect and customer value -- a process of "customer optimization" -- organized around five strategic considerations: Information (data collection/management) -- Opportunity (data access/utilization) -- Insight (data analysis/interpretation) -- Engagement (knowledge application) -- Interaction (program execution). Expert in integrating this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves. Visit Harte-Hanks on the Web at

"PennySaver," a publication of Harte-Hanks Shoppers, is a recognized leader in geographic and demographic target marketing solutions. With more than 1,100 unique community editions, "PennySaver" and "The Flyer" shoppers have circulation of 13 million in California and Florida. The "PennySaver" and "The Flyer" provide low-cost, efficient, and targeted marketing solutions utilizing a wide variety of products such as display ads, classified ads, and flyers, all delivered weekly via the U.S. Postal Service., the Web site of Harte-Hanks Shoppers, displays all of the ads published in all the print versions of the "PennySaver" and "The Flyer" publications, and is a leader in the aggregation of online classified ads from free community papers and shopper publications across the country. We are on the Web at's Rancho Cordova, CA, office may be reached at (916) 636-2200.

Contact Information