SOURCE: Harte-Hanks

October 10, 2006 09:00 ET

PennySaverUSA.com Expands Its Affiliate Program With Addition of Three Regional Free Paper Associations

The Addition of the Community Papers of Michigan, the Minnesota Free Paper Association, and the Wisconsin Community Papers Helps PennySaverUSA.com Expand Its Local Advertising Coverage and Content Nationwide

RANCHO CORDOVA, CA -- (MARKET WIRE) -- October 10, 2006 -- PennySaverUSA.com, the Web site of the shopper publications of Harte-Hanks, Inc. (NYSE: HHS), has entered into online classified ad aggregation relationships with Community Papers of Michigan (CPM), the Minnesota Free Paper Association (MFPA), and Wisconsin Community Papers (WCP).

"These organizations' members now have the opportunity to join participating members from several other classified networks, including the Association of Free Community Newspapers, Midwest Free Community Papers, Southeastern Advertisers Publishers Association, and Community Papers of Florida, as PennySaverUSA.com affiliates," said Loren Dalton, president of PennySaverUSA.com. "By working together, shopper publications and community papers across the country will capture online readers and continue to succeed in the online space by aggregating our local advertising content."

"Community Papers of Michigan is pleased to partner with PennySaverUSA.com. This agreement will enable CPM to post our state-wide classified ads on a top-shelf classified site," said Jack Guza, president of Community Papers of Michigan. "PennySaverUSA.com is designed to complement any web site our members may currently have in place by offering their advertisers and readers a larger network that will reach beyond their markets while maintaining their local presence."

"The opportunities offered by this partnership agreement will allow members of MFPA to be the classified Web leaders in their respective markets," said Denny Raiche, president of the Minnesota Free Paper Association. "With the options offered by PennySaverUSA.com, our participating members will be able to have state-of-the-art Web sites and an enormous selection of local classified advertising content to offer their online readers."

"Wisconsin Community Papers is pleased to join with PennySaverUSA.com in our bid to take our proven brand for classifieds to the online channel," said Jesse Aspenson, president of Wisconsin Community Papers. "Our teaming with state, regional, and national associations with PennySaverUSA.com gives us the Internet presence that our industry needs to be competitive on the national level."

Janelle Anderson, executive director of WCP, said of the collective effort, "This group effort by the free paper associations to aggregate our classifieds will give us the strength we need to give our readers the best of both worlds -- national access and local classifieds."

About Community Papers of Michigan

The Community Papers of Michigan includes more than 90 free shopper publications delivering to 4.5 million households throughout the state of Michigan. For more information, please call Kevin Curley, Executive Director, at kevincurley@cpapersmi.com.

About Minnesota Free Paper Association

The Minnesota Free Paper Association, which operates the Minnesota Classified Network, includes 73 free shopper publications delivering papers to 1.3 million households throughout the state of Minnesota. For more information on the Minnesota Free Paper Association, visit http://www.mfpa.com.

About Wisconsin Community Papers

Founded in 1939, Wisconsin Community Papers is one of the oldest free papers associations in the industry. Currently it has 103 member publishers, with more than 2.2 million circulation. All Wisconsin Community Papers members are audited by the Circulation Verification Council (CVC) and participate in our statewide classified program, the Wisconsin Community Ad Network (WCAN). Publications of our current membership are either mailed or carrier delivered. A recent by-law change will allow WCP to expand its current membership to rack distributed publications as affiliate members. For more information on the Wisconsin Community Papers, visit http://www.wisad.com.

About Harte-Hanks

Harte-Hanks is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves return on its clients' marketing investment by increasing their prospect and customer value -- a process of "customer optimization" -- organized around five strategic considerations: Information (data collection/management) -- Opportunity (data access/utilization) -- Insight (data analysis/interpretation) -- Engagement (knowledge application) -- Interaction (program execution). Expert in integrating this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves. Visit Harte-Hanks on the Web at http://www.harte-hanks.com.

PennySaver, a publication of Harte-Hanks Shoppers, is a recognized leader in geographic and demographic target marketing solutions. With more than 1,100 unique community editions, PennySaver and The Flyer shoppers are delivered to more than 13 million addresses in California and Florida. The PennySaver and The Flyer provide low-cost, efficient, and targeted marketing solutions utilizing a wide variety of products such as display ads, classified ads, and flyers, all delivered weekly via the U. S. Postal Service. PennySaverUSA.com, the Web site of the Harte-Hanks shoppers, displays all the ads published in all the print versions of the PennySaver and The Flyer publications, and is a leader in the aggregation of online classified ads from free community papers and shoppers across the country. We are on the Web at http://www.pennysaverusa.com. PennySaverUSA.com's Rancho Cordova, CA, office may be reached at (916) 636-2200.

Contact Information

  • Media Contacts:

    Loren Dalton
    PennySaverUSA.com
    (916) 636-1380
    Email Contact

    Jack Guza
    Community Papers of Michigan
    (989) 269-2893, ext.110
    Email Contact

    Denny Raiche
    Minnesota Free Paper Association
    (507) 373-1310
    Email Contact

    Janelle Anderson
    Wisconsin Community Papers
    (920) 924-2651
    Email Contact