SOURCE: Harte-Hanks

October 16, 2006 08:30 ET

PennySaverUSA.com Expands Its Affiliate Program With the Addition of Vehicle Web Services

Shoppers Can Now Search an Expanded Nationwide Network of Online Classified Ads From RV, Motorcycle, Marine, Equipment and Truck Dealers

RANCHO CORDOVA, CA -- (MARKET WIRE) -- October 16, 2006 -- PennySaverUSA.com, the Web site of the shopper publications of Harte-Hanks, Inc. (NYSE: HHS), has entered into a relationship with Vehicle Web Services, a Dominion Enterprises business, to provide online shoppers with easy access to classified ads from recreational vehicle (RV), motorcycle, marine, equipment and truck dealers across the United States.

"This agreement enables PennySaverUSA.com to feature the inventory of specialized vehicle dealers from across the country and brings new customers to our Web site who might not have used PennySaverUSA.com in the past," said Loren Dalton, president of PennySaverUSA.com. "It's an exciting opportunity for all of our affiliates to grow their online viewership."

"Vehicle Web Services makes it easy for specialty dealers to reach this expanded audience using PennySaverUSA.com," said Rick Murchake, vice president of Vehicle Web Services. "At the core of our new relationship is Vehicle Web Services' industry-leading product that automatically distributes dealers' inventory across an extensive network of classifieds sites, requiring that the dealer only enter his information online one time. Dealers particularly like the fact that their inventory is automatically updated across the classifieds network, so they can spend time closing the increased leads that Vehicle Web Services -- and PennySaverUSA.com -- drives to their dealership."

About Vehicle Web Services, a Dominion Enterprises Business

Vehicle Web Services, a Dominion Enterprises business, is known for its robust lead generation network that increases exposure to dealers' inventory through automated distribution to credible classified sites and search engines.

Dominion Enterprises is headquartered in Norfolk, VA, and is a leading Internet and print media company serving employment, real estate, recreation, and industrial markets in the United States. The company has 503 paid and free magazine titles such as For Rent, Harmon Homes, The Employment Guide, Boat Trader, Cycle Trader and RV Trader with a combined weekly circulation of nearly 6 million; more than 40 market-leading Web sites such as ForRent.com, Homes.com, and CycleTrader.com reaching more than 8 million unique monthly Web site visitors; data capture and distribution businesses such as Dealer Specialties; and Web services businesses across the company's industry categories. More than 6,600 employees serve Dominion Enterprises' customers from 250 offices in 38 states. For more information on Dominion Enterprises, visit http://www.dominionenterprises.com.

About Harte-Hanks

Harte-Hanks is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves return on its clients' marketing investment by increasing their prospect and customer value -- a process of "customer optimization" -- organized around five strategic considerations: Information (data collection/management) -- Opportunity (data access/utilization) -- Insight (data analysis/interpretation) -- Engagement (knowledge application) -- Interaction (program execution). Expert in integrating this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves. Visit Harte-Hanks on the Web at http://www.harte-hanks.com.

PennySaver, a publication of Harte-Hanks Shoppers, is a recognized leader in geographic and demographic target marketing solutions. With more than 1,100 unique community editions, PennySaver and The Flyer shoppers are delivered to more than 13 million addresses in California and Florida. The PennySaver and The Flyer provide low-cost, efficient, and targeted marketing solutions utilizing a wide variety of products such as display ads, classified ads, and flyers, all delivered weekly via the U. S. Postal Service. PennySaverUSA.com, the Web site of the Harte-Hanks shoppers, displays all the ads published in all the print versions of the PennySaver and The Flyer publications, and is a leader in the aggregation of online classified ads from free community papers and shoppers across the country. Visit us online at http://www.pennysaverusa.com. PennySaverUSA.com's Rancho Cordova, CA, office may be reached at (916) 636-2200.

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