SOURCE: Harte-Hanks

September 12, 2006 08:30 ET Forms Relationship With Midwest Free Community Papers to Expand Online Classified Network to Serve as Vendor of Choice to MFCP's 140 Member Publications for Classified Web Services and Online Classified Aggregation of Local Advertising

RANCHO CORDOVA, CA -- (MARKET WIRE) -- September 12, 2006 --, the Web site of the shopper publications of Harte-Hanks, Inc. (NYSE: HHS), has entered into a relationship with the Midwest Free Community Papers (MFCP), a not-for-profit organization representing more than 140 free-circulation community papers and shoppers reaching more than 3.5 million homes across the Midwest.

Through this relationship, is designated as MFCP's vendor of choice for Web services and online classified aggregation for its members. MFCP will, in turn, market and support the Web site (, where individual MFCP members will be able to receive Web classified services and list their own online classified ads. This alliance with MFCP further expands the association network of, which also entered into a relationship with the Association of Free Community Papers on behalf of its 2000 member publications in July 2006.

"After months of work investigating all of the online opportunities available to our association and our members, we came to the conclusion that was the clear choice to help our member publications expand their print advertising to the online arena," said Shane Goodman, president of MFCP. "This alliance allows our members to take advantage of the power and technology of's national classified database and provides the critical mass of local content our members need to be a local shopper's marketplace of choice, both online and in print."

"The addition of MFCP, combined with's existing relationship with AFCP, brings us closer to our goal of building a national network of hometown print publications on the Web," said Loren Dalton, president of "At, we are in the business of bringing buyers and sellers together, mirroring what our PennySaver brand and the other publications in our industry have been doing in print for decades. The heartland's community newspapers and shoppers have the same philosophy -- they are the respected choice for local buying and selling. Our relationship with MFCP gives its members the tools and technology they need to reach online audiences across the Midwest."

According to Dalton, each MFCP member publication that joins will gain instant access to an extensive nationwide database of local classified ads to augment its own local listings.

"As's alliance membership grows, so grows the local, regional, and national content that benefit our publisher participants and their customers," Dalton said. "This content strengthens their positions as local online advertising leaders. In turn, we strengthen our position as a leader in the online aggregation of local listings from shoppers and community newspapers across the country."

"Midwesterners know a great value when they see one -- this alliance with will allow our member advertisers to combine the best of what print has to offer with the power of the Internet," said Brian Gay, executive director of MFCP. "We are excited to join and look forward to active participation by our member publications."

About MFCP -- Midwest Free Community Papers

MFCP represents more than 140 free papers in a twelve state region that covers Iowa, Illinois, Indiana, Kansas, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota, and Wisconsin. The MFCP's Midwest Classified Network (MCN) allows advertisers to reach 3.5 million homes throughout the region. MFCP also publishes display and insert advertising under the name of Midwest NewsNet (MNN). You may reach MFCP at or by calling (319) 341-4352.

About Harte-Hanks

Harte-Hanks is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves return on its clients' marketing investment by increasing their prospect and customer value -- a process of "customer optimization" -- organized around five strategic considerations: Information (data collection/management) -- Opportunity (data access/utilization) -- Insight (data analysis/interpretation) -- Engagement (knowledge application) -- Interaction (program execution). Expert in integrating this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves. Visit Harte-Hanks on the Web at

PennySaver, a publication of Harte-Hanks Shoppers, is a recognized leader in geographic and demographic target marketing solutions. With more than 1,100 unique community editions, PennySaver and The Flyer shoppers have circulation of 13 million in California and Florida. The PennySaver and The Flyer provide low-cost, efficient, and targeted marketing solutions utilizing a wide variety of products such as display ads, classified ads, and flyers, all delivered weekly via the U.S. Postal Service., the Web site of Harte-Hanks Shoppers, displays all of the ads published in all the print versions of the PennySaver and The Flyer publications, and is a leader in the aggregation of online classified ads from free community papers and shopper publications across the country. We are on the Web at's Rancho Cordova, CA, office may be reached at (916) 636-2200.

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