SOURCE: Harte-Hanks PennySaverUSA.com

Harte-Hanks PennySaverUSA.com

April 25, 2011 09:00 ET

PennySaverUSA.com Launches SaverTime, a Highly-Targeted, Daily Deals Site for Savings on Everyday Purchases and Rewards

SaverTime.com, With Its Unique 5-3-2 Network Rewards Program, Is the New Site Offering Daily Deals on Purchases and Subscriber Rewards

BREA, CA--(Marketwire - Apr 25, 2011) - PennySaverUSA.com, a Harte-Hanks (NYSE: HHS) company, announced today, the launch of SaverTime, a new kind of local daily deals site that is designed to not only give customers significant deals on businesses and services close to home, but also reward them for their daily deals purchases through the 5-3-2 Network™ rewards program. PennySaver has been promoting great local deals for nearly 50 years through the largest direct mail shopping publication in the U.S. In recent years, the company has emerged as a trusted source for local online classifieds and customized websites for local businesses.

The Original PennySaver (a predecessor of PennySaverUSA.com) was created in 1962 as a classified advertising publication bringing buyers and sellers together in a very local, simple and reliable manner. With an established base of more than 11.2 million American addresses receiving the print publication stocked with quality neighborhood discounts each week via U.S. Mail, PennySaverUSA.com was then launched in 1995 to expand this proven model online. The strong existing advertising base in both print and online, coupled with a very targeted customer audience, makes the jump into the online daily deals space with SaverTime a natural next step.

With SaverTime, customers sign up as members to receive access to daily deals in their local area within the SaverTime network. A member chooses one or more local areas based on a particular region, and then begins receiving daily deals via email that represent a discount (usually 50% or more) off the original purchase price on a variety of local services and products. Members who choose multiple locations can even elect to receive a daily digest email tailored to their deals in order to save time and be better organized. SaverTime's daily deals focus not just on big cities and suburbs, but also on smaller communities, so the deals are as local as possible, an approach which benefits both the business and the SaverTime member by providing relevant local offers.

"SaverTime fits well within our goal of matching local advertisers with local customers who are looking for deals on their everyday purchases," said Loren Dalton, president of PennySaverUSA.com and SaverTime. "Instead of having to travel miles for the typical once-in-a-lifetime special experience appearing on other daily deals sites, SaverTime's approach allows members to access deals on essential products and services within their own local driving area. By so doing, we are also introducing members to great local businesses that they will then be able to conveniently utilize well beyond the life of the deal."

Businesses that use SaverTime to offer a daily deal are able to leverage PennySaverUSA.com's established and focused local audience. Tim Rychel, vice president of sales for SaverTime, notes, "One of our goals is to draw on our members' neighborhood loyalties to generate more repeat customer visits for local businesses than they would experience using other daily deals sites. Additionally, SaverTime is arming our advertisers with our SaverTime Sequel™, which provides new customers an incentive to return for a second visit."

SaverTime members will also be rewarded for telling others about the site. The 5-3-2 Network™ rewards program encourages enthusiastic and active SaverTime members to tell their circle of friends about the daily deals site and earns credits with every purchase made; not only by one of their directly referred friends, but also by friends of friends. For example, when a member signs up two friends and one of those friends buys a deal, the referring member automatically gets a SaverTime account credit amount equal to 5% of the purchase price of the deal item deposited in their SaverTime account, to be applied toward future SaverTime purchases.

Then, if one of the two referred friends thereafter invites more people to sign up, the original referring member gets 3% of the purchase price of the deal item deposited into their SaverTime account. If those people thereafter pass it on to other friends, the original member gets another 2% of the purchase price of the item deposited into their SaverTime account in the form of SaverTime credits. So, if the original member just had four people sign up at each level and buy a $20 deal, he or she would end up with $39.20 worth of account credits in their SaverTime account, making their next two $20 SaverTime daily deals almost free.

"The 5-3-2 Network rewards program exemplifies how SaverTime is building very targeted local communities, much like what already exists on the streets of a small town where people refer businesses and services to their network by word-of-mouth," said So Young Park, vice president of marketing and E-Commerce for PennySaverUSA.com and SaverTime. "Best of all, the incentives of the 5-3-2 Network rewards program on SaverTime are not a one-time thing. You keep getting the benefit from the people in your network as they continue to buy. There is no limit to how many friends can be added to your network."

SaverTime launched in about half of PennySaverUSA.com's California circulation areas on April 18, and plans to expand to the remaining circulation areas throughout the state within weeks. Some of the initial daily deals include great offers from businesses such as Arthur Murray in Beverly Hills, The Cut Barber Shop in San Mateo, Fitness Elite for Women of Laguna Niguel, Sicily Pizza in Tracy, a Ford Dealership in Folsom, a dentist in Carlsbad, a radiator shop in Ladera Heights, a boot repair shop in San Marcos, Grazianos in Mira Loma, a maid service in La Jolla and a wine tour in Temecula. SaverTime also anticipates a Florida launch some time this summer.

For more information, please visit SaverTime.com.

About PennySaverUSA.com
PennySaverUSA.com™ and its Florida-based sister publication, TheFlyer.com™ are leading single print publications. The two publications reach over 11.2 million U.S. addresses every week. Since 1962, the PennySaver has helped businesses in California advertise to local communities while connecting buyers and sellers through local classifieds. Now known as PennySaverUSA.com, readers are still enjoying the same local values as the publication has been trusted to deliver for decades. On the web, PennySaverUSA.com and TheFlyer.com are advertising portals bringing users local online classifieds, business listings, online coupons, and a range of business products and services like PowerSites™ that help small and medium size businesses build websites and establish a web presence to improve lead generation. For more information, visit us online at http://www.pennysaverusa.com or http://www.theflyer.com.

About Harte-Hanks
Harte-Hanks, Inc. (NYSE: HHS) is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks® Web site at http://www.harte-hanks.com or call (800) 456-9748.

This document may contain trademarks that are owned or licensed by Harte-Hanks, Inc. and its subsidiaries, including, without limitation, Harte-Hanks®, PennySaverUSA.com™, PowerSites™ and other names and marks. All other brand names, product names, or trademarks belong to their respective holders.

Contact Information

  • Media Contact:
    Karyn Ravin
    Maletzky Media for SaverTime
    212-829-0150 x1
    Email Contact