SOURCE: Harte-Hanks

July 31, 2006 08:30 ET

PennySaverUSA.com Names Paul McArthur Vice President of Business Development

RANCHO CORDOVA, CA -- (MARKET WIRE) -- July 31, 2006 -- PennySaverUSA.com, the Web site business for the shopper publication segment of Harte-Hanks, Inc. (NYSE: HHS), announced that it has added Paul McArthur to the PennySaverUSA.com management team as its vice president of business development, a newly named position.

Most recently, McArthur had led the Web marketing and advertising sales efforts of American Classifieds Thrifty Nickel, a leading publisher of free shopper publications.

"The addition of Paul to our team serves our clients strategically," said Loren Dalton, president of PennySaverUSA.com. "Paul brings a wealth of knowledge and experience, both in the print and online space, to our customers and to the PennySaverUSA.com team. He is widely known in the industry as a print publisher's advocate and educator who has helped many publishers across the country marry their print product to the Web in a profitable way -- one that serves clients better in a multichannel world."

"Bringing together online the local content of publishers across the country makes excellent sense for advertisers and readers," McArthur said. "Frankly, this go-to-market strategy, one that supplements print editions, takes targeted media to a new level. PennySaverUSA.com has this vision, and Harte-Hanks has the commitment from its executive management and resources to make this vision real. I am excited be a part of the team that will help shape the future of the classifieds industry."

According to Dalton, Harte-Hanks and PennySaverUSA.com actively seek agreements and alliances that enable shopper publishers, as well as regional associations and publications, to complement their targeted offline listings with local online media.

About Harte-Hanks

Harte-Hanks is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves return on its clients' marketing investment by increasing their prospect and customer value -- a process of "customer optimization" -- organized around five strategic considerations: Information (data collection/management) -- Opportunity (data access/utilization) -- Insight (data analysis/interpretation) -- Engagement (knowledge application) -- Interaction (program execution). Expert in integrating this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves. Harte-Hanks Shoppers is North America's largest owner, operator and distributor of shopper publications, with shoppers that are zoned into more than 1,000 separate editions with more than 12 million circulation each week in California and Florida. Visit the Harte-Hanks Web site at http://www.harte-hanks.com or call (800) 456-9748.

Harte-Hanks Shoppers, a division of Harte-Hanks, Inc., is a recognized leader in geographic and demographic target marketing solutions. With more than 1,000 unique community editions, its PennySaver publications have circulation exceeding 10 million every week in California (covering 78% of the state's households) and its Flyer publication has circulation of nearly 3 million in Florida. Through the technology of targeted mailing, utilizing zone-specific maps and ZIP Code surveys, advertisers can tailor their marketing message to a particular neighborhood or demographic group in the area of their choice. The PennySaver provides a low-cost, efficient and targeted marketing solution utilizing a wide variety of products such as display ads, classified ads and flyers, delivered weekly via the U.S. Postal Service. Visit PennySaver online at: http://www.PennySaverUSA.com

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