SOURCE: Harte-Hanks

April 15, 2008 12:00 ET

PennySaverUSA.com Sets Up Online Communities for Tips & Talks on Local Topics

PennySaverUSA.com and TheFlyer.com 'Forums' Explore Deals, Cooking, Garage Sales, Pets, Automotive, Employment, Home Improvement and Do-It-Yourself Alongside Local Ads

RANCHO CORDOVA, CA--(Marketwire - April 15, 2008) - PennySaverUSA.com, the Web site of the Shoppers division of Harte-Hanks (NYSE: HHS), has enhanced its local advertising Web site offering by introducing social networking areas to the site called "Forums" where people of similar interests can share thoughts, ideas and suggestions -- and learn what others have to say.

"Forums are a great place for people to connect and talk about their interests," said Loren Dalton, president, PennySaverUSA.com, which also has a sister site, TheFlyer.com. "We already offer a national network of online local advertising but with Forums we go steps further into social media. We believe Forums will offer an enhanced visitor experience to our Web sites by allowing links to photos, videos and text postings about the very topics where buyers and sellers come together."

To date, Forums have been established for a variety of interest areas -- deals and great offers (BIONIC Deals & Great Offers); food and cooking (Food and Fun); garage sales (Garage Sale Lovers); pets (I Love My Pet); cars, boats and bikes (Dude, Where's My Car?); employment (Get Jobbed); real estate and housing (Home Sweet Home); and do-it-yourself and professional services (Do It Yourself.... or Not).

A contest is now underway through Friday, May 16, 2008, offering prizes to people who post on any of the Forums. For contest rules, go to: http://pennysaverusa.com/contests/ or http://theflyer.com/contests/.

"We envision lots of tips and opinions on these Forums," Dalton said. "Some example questions might be 'Who makes the best local burger? What is the best buy you ever made at a garage sale? Who has the cutest pet? Where is the cheapest gas?' Some Forums will have a question posted by PennySaverUSA.com to which users can respond. Others may have questions posted by users themselves. The goal is to present dialogue and exchanges that help everyone on the site on that particular topic."

Each Forum is fully searchable for key words, and is moderated for appropriate content. Additionally, users can flag content for "inappropriate" postings.

[Editor's Note: For a sample screen shot of a PennySaverUSA.com or TheFlyer.com Forum opening page, contact Dick Colvin, dcolvin@pennysaverusa.com.]

About Harte-Hanks

Harte-Hanks is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit Harte-Hanks on the Web at http://www.harte-hanks.com.

PennySaverUSA.com, a publication of Harte-Hanks Shoppers, is a recognized leader in geographic and demographic target marketing solutions. With more than 1,000 unique community editions, PennySaverUSA.com and TheFlyer.com shoppers have circulation of approximately 13 million in California and Florida. The PennySaverUSA.com and TheFlyer.com provide low-cost, efficient, and targeted marketing solutions utilizing a wide variety of products such as display ads, classified ads, and flyers, all delivered weekly via the U. S. Postal Service. Both PennySaverUSA.com and TheFlyer.com also are Web sites of the Harte-Hanks shoppers, and display all the ads published in all the print versions of the two publications, and is a leader in the aggregation of online classified ads from free community papers and shoppers across the country. Visit us online at http://www.pennysaverusa.com. PennySaverUSA.com's Rancho Cordova, CA, office may be reached at (916) 636-2200.

Contact Information

  • Media Contacts:
    Loren Dalton
    PennySaverUSA.com
    (916) 636-1380
    Email Contact

    Michelle Boockoff-Bajdek
    Harte-Hanks
    (978) 436-8729
    Email Contact