SOURCE: Harte-Hanks

July 31, 2006 08:35 ET Teams With Association of Free Community Papers to Enable Online Classified Network to Serve as Vendor of Choice to AFCP's 2000 Member Publications for Classified Web Services and Online Classified Aggregation of Local Advertising

RANCHO CORDOVA, CA -- (MARKET WIRE) -- July 31, 2006 --, the Web site of the shopper publications of Harte-Hanks, Inc. (NYSE: HHS), has entered into a relationship with the Association of Free Community Newspapers (AFCP), a not-for-profit organization that represents more than 2,000 free-circulation community papers and shoppers reaching more than 45 million homes, that would designate as the association's vendor of choice for Web services and online classifieds aggregation for its members. As part of the agreement, AFCP will market and support the Web site ( where individual AFCP members can receive Web classified services and list their own classifieds online, laying the groundwork for a nationwide network of local classified advertising online.

", in combination with AFCP, will enable expanded delivery of online classifieds to a larger and larger national audience," said Craig McMullin, executive director, AFCP. "At AFCP, we realize that a key to continued success of the classified business in our community papers and shoppers is through aggregating classified ads online. For this alliance, we see -- and its parent company Harte-Hanks -- as a partner who has the resources, technology and commitment necessary to help our members thrive online. AFCP is excited about this alliance and is proud to name PennySaverUSA as its vendor of choice."

"At Harte-Hanks and, we realize that shopper publications everywhere are well respected sources for consumers and businesses to buy and sell most everything -- and this extends to buying and selling online," said Loren Dalton, president, "This alliance will allow us to reach out to the more than 2,000 AFCP member papers to build a national network among respected hometown brands.

"As we reach out to AFCP's members," Dalton said, "they will have the confidence in knowing that their association has approved PennySaverUSA as its vendor of choice. has made great strides to expand and deepen the local content available on its site and it is gaining local listings state by state. As we add AFCP papers to the Affiliate Program, this network of local listings will better serve both users and advertisers alike."

"This is the first step for the free paper industry to make an impact on the quickly growing online local classified market," AFCP's McMullin said. "We are excited to join on behalf of our members in this effort."

About the Association of Free Community Papers

AFCP represents publishers of more than 2,000 free-circulation community papers, reaching more than 45 million homes weekly. AFCP members are publishers of free-circulation community newspapers throughout North America. Membership ranges from small, independently owned publications with circulations of less than 5,000, to free paper/shopping guide divisions of major communications companies publishing millions of copies weekly. The common denominator among members is that each publication is distributed free-of-charge to the readers in the market it serves. Visit the AFCP Web site at or call (877) 203-2327.

About Harte-Hanks

Harte-Hanks is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves return on its clients' marketing investment by increasing their prospect and customer value -- a process of "customer optimization" -- organized around five strategic considerations: Information (data collection/management) -- Opportunity (data access/utilization) -- Insight (data analysis/interpretation) -- Engagement (knowledge application) -- Interaction (program execution). Expert in integrating this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves. Harte-Hanks Shoppers is North America's largest owner, operator and distributor of shopper publications, with shoppers that are zoned into more than 1,000 separate editions with more than 12 million circulation each week in California and Florida. Visit the Harte-Hanks Web site at or call (800) 456-9748.

Harte-Hanks Shoppers, a division of Harte-Hanks, Inc., is a recognized leader in geographic and demographic target marketing solutions. With more than 1,000 unique community editions, its PennySaver publications have circulation exceeding 10 million every week in California (covering 78% of the state's households) and its Flyer publication has circulation of nearly 3 million in Florida. Through the technology of targeted mailing, utilizing zone-specific maps and ZIP Code surveys, advertisers can tailor their marketing message to a particular neighborhood or demographic group in the area of their choice. The PennySaver provides a low-cost, efficient and targeted marketing solution utilizing a wide variety of products such as display ads, classified ads and flyers, delivered weekly via the U.S. Postal Service. Visit PennySaver online at:

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