SOURCE: Harte-Hanks

March 06, 2007 09:00 ET Teams With Independent Free Papers of America to Further Extend Online Classified Network to Serve as Vendor for IFPA's 225 Member Publications for Classified Web Services and Online Classified Aggregation of Local Advertising

RANCHO CORDOVA, CA -- (MARKET WIRE) -- March 6, 2007 --, the Web site of the shopper publications of Harte-Hanks, Inc. (NYSE: HHS), has entered into a relationship with the Independent Free Papers of America (IFPA), a membership organization that represents more than 225 free-circulation community papers and shoppers reaching more than 17 million homes in the United States and Canada. IFPA will market and support the Web site ( where individual IFPA members can receive Web classified services and list their own classifieds online, furthering's creation of a nationwide network of local classified advertising content online.

"IFPA's decision to work with in this effort is a good thing to do for our industry," said Joe Green, president, IFPA. "Local consumers and businesses increasingly use both print and digital media to help them buy and sell. The commitment shown by -- and its parent company Harte-Hanks -- combined with the enthusiasm of our members to leverage both media are a recipe for success."

" is extremely excited that IFPA has joined us in this important effort," said Loren Dalton, president of "IFPA's endorsement, along with the active involvement of numerous other state, regional and national associations, helps us in our ability to reach out and engage every shopper publication and free community paper in America -- giving consumers and businesses local advertising access from across the nation. IFPA is a respected and long-standing national association, and having its participation will help us enrich our digital offering."

About the Independent Free Papers of America

Consumers in more than 17 million households in thousands of towns across the United States and Canada eagerly await their free community paper printed and distributed by IFPA members. IFPA papers reflect the character of the communities they serve. Whether they are distributed in a rural community or metropolitan area, IFPA papers have these things in common: Free distribution, Independent ownership, Broad local interest, Circulation audited by CVC. Resources for Media Buyers, Members, Prospective Members, and Associate Members can be reached on our website at For more information contact us by phone (609) 408-8000, mail us at 107 Hemlock Drive - Rio Grande, NJ 08260, or fax (609) 889-8359.

About Harte-Hanks

Harte-Hanks is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves return on its clients' marketing investment by increasing their prospect and customer value -- a process of "customer optimization" -- organized around five strategic considerations: Information (data collection/management) -- Opportunity (data access/utilization) -- Insight (data analysis/interpretation) -- Engagement (knowledge application) -- Interaction (program execution). Expert in integrating this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves. Visit the Harte-Hanks Web site at or call (800) 456-9748.

PennySaver, a publication of Harte-Hanks Shoppers, is a recognized leader in geographic and demographic target marketing solutions. With more than 1,100 unique community editions, PennySaver and The Flyer shoppers are delivered to more than 13 million addresses in California and Florida. The PennySaver and The Flyer provide low-cost, efficient, and targeted marketing solutions utilizing a wide variety of products such as display ads, classified ads, and flyers, all delivered weekly via the U.S. Postal Service., the Web site of the Harte-Hanks shoppers, displays all the ads published in all the print versions of the PennySaver and The Flyer publications, and is a leader in the aggregation of online classified ads from free community papers and shoppers across the country. Visit us online at's Rancho Cordova, CA office may be reached at (916) 636-2200.

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