SOURCE: Harte-Hanks PennySaverUSA.com
June 08, 2010 10:34 ET
PennySaverUSA.com's Readers Can Now Use Twitter to Submit Free Dads & Grads Announcements in the California PennySaver in Ten Seconds or Less
Deadline for Submitting #msg2dad or #msg2grad Tweets Is Thursday, June 10
BREA, CA--(Marketwire - June 8, 2010) - Harte-Hanks PennySaverUSA.com® (NYSE: HHS) is excited to expand its use of Twitter as an additional channel for accepting free announcements in the California PennySaver. PennySaverUSA.com readers can now send free Dads & Grads announcements using Twitter. Deadline is 4:00 p.m. PDT on Thursday, June 10, 2010.
These free Dads & Grads ads will be published in the PennySaverUSA.com print publication and sent out to their specified region the week of June 16th. Greetings can be placed through the phone, fax or traditional mail, and now, using Twitter.
"We are excited to help our readers and customers see the benefit of using Twitter to easily and quickly place free announcements into our local printed editions in California. Twitter's short-form, real-time mechanism makes it easy for our millions of readers to submit their announcement in ten seconds or less," says Loren Dalton, president of PennySaverUSA.com.
Twitter's platform allows users to send messages in 140 characters or less which typically fits within the 15-word, 3-line message limit that PennySaverUSA.com has in print.
Tweets must include a valid California zip code and the hash tag #msg2dad or #msg2grad. PennySaverUSA.com will monitor these feeds for messages and publish them, subject to space limitations, in the zip code provided.
This is the second in a series of integrated Twitter/Print campaigns that PennySaverUSA.com will be launching throughout the year.
Visit the PennySaverUSA.com blog for more information on the Dads & Grads promotion.
For examples of tweets, see the #msg2dad and #msg2grad feed.
PennySaverUSA.com is one of the largest single publications in the U.S. The print version of PennySaverUSA.com has published continuously in California since 1962. It is sent via direct mail to more than 60% of addresses in California weekly and has more adult readers than any other print publication in the state. The print version of TheFlyer.com, its sister Harte-Hanks-owned shopper publication in Florida, has published continuously in Florida since 1977. TheFlyer.com and PennySaverUSA.com Web sites include classified listings of the print publications in a variety of popular reader categories, including garage sales, pets, used and new cars, and real estate, as well as thousands of coupons and deals for restaurants and events. The Web sites are supplemented by local advertising listings nationwide. Other publications outside of California that carry the "PennySaver" name are not Harte-Hanks-owned assets.
Harte-Hanks® is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit Harte-Hanks on the Web at http://www.harte-hanks.com.
Harte-Hanks Shoppers is North America's largest owner, operator and distributor of shopper publications, with shoppers that are zoned into more than 950 separate editions with approximately 11.5 million circulation each week in California and Florida. Harte-Hanks Shoppers brings buyers and sellers together at a local level, helping businesses and individuals get results from targeted, local advertisements, both through Shoppers' printed publications and online through the PennySaverUSA.com™ and TheFlyer.com™ websites. PennySaverUSA.com and TheFlyer.com are recognized leaders in geographic and demographic targeted marketing solutions. In print, PennySaverUSA.com and TheFlyer.com provide low-cost, efficient, and targeted marketing solutions utilizing a wide variety of products such as display ads, classified ads, and flyers, all delivered weekly via the U.S. Postal Service. On the Web, PennySaverUSA.com and TheFlyer.com are online advertising portals, bringing buyers and sellers together through our online products, including local classifieds, business listings, coupons, special offers and Power Sites™. Power Sites are templated web sites for our customers, optimized to help small/medium sized business owners establish a web presence and improve their lead generation. Visit us online at http://www.pennysaverusa.com or http://www.theflyer.com.