SOURCE: Pensmore Software

Pensmore Software

November 24, 2014 16:29 ET

Pensmore Software Announces Release of Free Gift Card Platform

CHARLOTTE, NC--(Marketwired - Nov 24, 2014) - Pensmore Software, the industry leading provider of integrated payment processing for QuickBooks products, announced today that they have successfully launched their next generation gift and loyalty management platform and will be offering the platform to all merchants for free. Regardless of whom the merchant processes credit cards with, a merchant can now sign up for Lightning Gift™ Powered By Pensmore® and have this technology physically or virtually at their fingertips with no cost to run or maintain the program.

This platform includes innovative technology that allows merchants to utilize both physical and digital gift cards within their businesses. The importance of gift cards for small business continues to increase throughout the retail and hospitality industries. A next generation gift platform allows for these merchants to sell and redeem gift cards on multiple devices. Whether a customer buys a gift card at the store, online, or with a mobile device, this unique system allows for purchase and redemption across all of these device platforms. 

"Giving merchants the ability to offer physical or virtual gift cards to any of their customers adds significant value to small businesses. It allows them to more easily and more economically offer a complete gift solution for their customers," said Jeff White, CEO of Pensmore.

The new platform helps companies achieve consistency across competing brands, while leveling the playing field with major chains and national retailers, when customers order or redeem gift cards. In addition to simplified card implementation and management, incentive reward programs that were previously cost prohibitive due to the expense of the physical cards within the SMB market space is no longer a factor.

Small businesses implementing a gift card program benefit from new and existing customers who: spend more, return after the initial sale and refer more friends. The program generates extra revenue for its partners, and requires little-to-no technology investment to integrate. 

"Using gift cards closes the loop for advertisers and is a turnkey, ROI-positive solution for effectively delivering large volumes of loyal users, who return repeatedly to a store (both on and offline)," said Jude DiClemente, Chief Sales & Marketing Officer at Pensmore. "Studies have found that gift card recipients are more likely to spend more than the card is worth at a retailer after they are given a gift card or return in order to redeem unused card balances applied to a future purchase. We couldn't be more excited about our new platform and all that it offers to our new and existing customers."

About Pensmore: Pensmore Software is headquartered in Charlotte, NC and has offices in Denver, CO, Las Vegas, NV and Durango, CO. The company builds software for processing credit, debit and other forms of electronic payments, especially for businesses using QuickBooks® Point of Sale and QuickBooks® accounting software. With Lightning Payments™ for QuickBooks®, POS and their new iOS Application Intelligent Pay Link (ipLink), Pensmore is redefining the market for integrated payment solutions catered to small-to medium-sized businesses.

Contact Information

  • Contact:
    Jeff White
    CEO
    Pensmore Software
    Email Contact
    800-521-8525 Ext. 3272