SOURCE: Pentaho Corporation

Pentaho Corporation

December 17, 2009 15:00 ET

Pentaho Customer Wins Ventana Research 2009 Leadership Award

Leading Media Services Firm Centro Honored for Marketing Performance Leadership

ORLANDO, FL--(Marketwire - December 17, 2009) - Pentaho Corporation, the commercial open source alternative for business intelligence (BI), today announced that Centro has won the Ventana Research 2009 Leadership Award in the Marketing Performance category for their exemplary use of business intelligence technology to improve business performance and competitiveness. Implemented in 2008, Centro's use of Pentaho BI Suite Enterprise Edition has increased operational efficiency and driven new revenue through better service to customers.

The Ventana Leadership Awards promote organizations and individuals that have contributed to advancing the use of technology to most effectively deliver business success. Judged by the world-renowned research team at Ventana Research, the selected winners demonstrate clear business leadership in bringing together people, process, information and technology to achieve the best potential outcome.

Prior to deploying Pentaho, Centro realized a need to expand their use of BI and upgrade existing capabilities to gain insight across the organization and help steer strategic decision-making in an uncertain economic climate. With Pentaho BI Suite Enterprise Edition for data integration, on-demand reporting and interactive analytics, Centro improved company-wide performance and increased operational efficiency.

Centro is using Pentaho Reporting and Pentaho Analysis to deliver over 50 on-demand, user-prompted reports and interactive analysis views across every level of the organization. Through Pentaho, every department has access to data, from the executive team to sales managers, and from finance to marketing and technology. Pentaho gives Centro greater visibility into customer, cost and revenue trends with the ability to conduct deeper analysis on historical data across all facets of their media service offerings. By creating better efficiency in the organization, the BI solution has increased the value to Centro's clients while reducing internal costs.

"Centro has made great strides in improving its operational efficiency and we're extremely proud of both the value they are getting out of their BI solution from Pentaho and that their efforts have been recognized by Ventana Research," said Richard Daley, CEO of Pentaho. "This is yet another independent validation event that Pentaho and our customers are leading the way in open source BI and data integration."

The complete list of Ventana Research 2009 Leadership Award winners can be found at

About Pentaho Corporation

Pentaho Corporation is the commercial open source alternative for Business Intelligence (BI). Pentaho BI Suite Enterprise Edition provides comprehensive reporting, OLAP analysis, dashboards, data integration / ETL, data mining and a BI platform that have made it the world's leading and most widely deployed commercial open source BI suite. Pentaho provides support, services, and product enhancements via an annual subscription that can lower total cost of ownership by 90% compared to traditional, proprietary BI offerings. Since its 2004 founding as the pioneer in open source BI, Pentaho's products have been downloaded more than five million times, with production deployments at companies ranging from small organizations to The Global 2000. For more information, visit