Pentax Announces the HD Pentax-D FA 24-70mm f/2.8ED SDM WR Full-Frame Lens, More Info: B & H Photo

Photography News: Pentax's New Full-frame Compatible Lens Features HD Coating, Weather Sealing, Supersonic Direct Drive Motor, and Quick-Shift Focus System


NEW YORK, NY--(Marketwired - September 24, 2015) - B&H Photo is pleased to announce the official release of the full-frame K-mount HD Pentax-D FA 24-70mm f/2.8ED SDM WR Lens. When used on APS-C bodies, this standard zoom lens has a 35mm equivalent focal length of 36-105mm, ideal for a wide variety of shooting situations. The lens construction consists of three ED elements, three aspherical lenses, and one anomalous dispersion glass mold aspherical lens, all of which help to reduce chromatic aberrations and improve image sharpness and contrast. The lens also has an HD Coating to help suppress ghosting and lens flare.

Pentax HD Pentax-D FA 24-70mm f2.8ED SDM WR Lens Product Highlights

http://www.bhphotovideo.com/c/product/1187673-REG/pentax_21310_24_70mm_f_2_8ed_sdm_wr.html

  • K Mount Lens/Full-Frame Format
  • Aperture Range: f/2.8 to f/22
  • Three Aspherical & Three ED Elements
  • Anomalous Dispersion Aspherical Element
  • HD Lens Coating
  • Supersonic Direct-Drive Autofocus Motor
  • Quick-Shift Focus, Zoom Lock Lever
  • Weather-Resistant Construction
  • Rounded 9-Blade Diaphragm

Five weather-resistant seals help lock out water and moisture, allowing the lens to hold up in adverse shooting situations. Smooth and quiet autofocus is achieved with thanks to an SDM (Supersonic Direct-drive Motor), which includes a brake mechanism for accurate, fast autofocus. The Quick-Shift Focus System allows for fast switching between auto and manual focus, and a zoom lock lever prevents barrel creep. Additionally, out-of-focus areas in the images appear smooth thanks to the nine circular aperture blades.

Read more about the Pentax 24-70mm lens at BH Explora blog:

http://www.bhphotovideo.com/explora/photography/news/unveiled-pentax-24-70mm-f28ed-sdm-wr-lens

More Lens Features

  • Versatile zoom lens covers wide-angle to medium-telephoto ranges.
    It provides a maximum aperture of F2.8 over the entire zoom range to deliver brilliant images.
  • Constructed to reduce various aberrations including colour aberrations while providing high contrast and high resolution throughout the entire image filed at maximum aperture.
  • SDM (Supersonic Direct-drive Motor) -- Shoot discreetly with in-lens, Auto Focus motor operation for quick, smooth & quiet performance.
  • HD (High Definition) -- Treated with state-of-the-art HD technology; a high grade, multi-layer coating, allowing the user to capture crisp, high-contrast images free of flare and ghosting, even under demanding lighting conditions.
  • ED (Extra-low Dispersion) glass lens elements deliver clear, high resolution imagery with outstanding edge-to-edge sharpness throughout the entire zoom range.
  • WR (Weather Resistant) -- Designed with 5 special seals to prevent intrusion of water.

About B&H Photo Video

As the world's largest source of photography, video and audio equipment, B&H Photo Video is known worldwide for its attentive, knowledgeable sales force and excellent customer service, including fast, reliable shipping. Visitors to the website can access a variety of enlightening articles and educational videos. B&H has been satisfying customers worldwide for 40 years.

Customers making purchases on the B&H website can now make a split payment with multiple credit cards, a useful feature for those with limited credit on their individual cards. Previously, this method of payment was only available to customers when purchasing by phone or in store.

Many items can now be ordered online and picked up at our NYC Superstore. Add any qualifying items to your shopping cart and select STORE PICKUP. You will then have an opportunity to indicate who will be making the pickup, if it is someone other than yourself. You'll receive an email (up to 45 minutes) after completing your order, indicating that your order is ready for pickup at the B&H SuperStore.

The B and H YouTube Channel has an unmatched wealth of educational photographic content. Our entertaining and informative videos feature product overviews from our in-house specialists, as well as photography industry experts. You can even view the B&H Event Space presentations from many of the world's foremost photographers and interviews with some of photography's most dynamic characters. Tap into this exciting resource by subscribing to the B&H YouTube Channel here. In addition to these videos, the B&H Explora blog presents new product announcements, gear reviews, helpful guides, and tech news written by product experts and industry professionals.

When you’re in Manhattan, take a tour of the B&H Photo SuperStore, located at 420 Ninth Avenue. The expo continues all year round in the camera kiosks at B&H. Featuring the newest cameras, the kiosks are manned by manufacturer representatives, who are there to guide you and demonstrate the latest photographic technology. With hundreds of products on display, the B&H Photo SuperStore is the place to test-drive and compare all the latest photography gear.

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Contact Information:

Eric Reichbaum
B&H Photo Video
212-239-7500
http://www.bhphotovideo.com/

Pentax 24-70mm f2.8ED SDM WR Lens