Nokia

Nokia

December 16, 2008 09:39 ET

People Would Rather Lose Their Car Than Their Mobile Phone

NOKIA SUPERNOVA MOBILE PHONE SURVEY RESULTS

LONDON, UNITED KINGDOM--(Marketwire - Dec. 16, 2008) -

Editors note: A photo and a video are available with the release.

Nokia have teamed up with leading women's e-zine Handbag.com to undertake a survey(i) among a cross section of 18-30 year old women in order to find out just how important a part mobile phones play in their lives:

OF THOSE INTERVIEWED, MORE PEOPLE WOULD BE UPSET ABOUT LOSING THEIR PHONES THAN THEY WOULD THEIR LAP TOPS, DIARIES AND EVEN THEIR CAR...........

- Mobile phone and contents - 39%

- Car and contents - 33%

- Laptop computer and contents - 27%

- Diary - 7%

WHEN IT COMES TO NOSING THROUGH OTHER PEOPLE'S TEXT MESSAGES ALMOST HALF OF THOSE ASKED WOULD GO THOUGH THE TEXT MESSAGES AND PHOTOS OF SOMEBODY ELSE'S PHONE IF THEY FOUND IT........

- Those who'd read the text messages - 49%

- Those who'd go through the photos - 45%

THIS YEAR'S NEW NATIONAL TREASURE AND 'X FACTOR' JUDGE CHERYL COLE TOPS THE POLL OF CELEBRITIES THAT THOSE QUESTIONED WOULD LIKE TO HAVE A LOOK THROUGH THE PHONE OF..........

- Cheryl Cole - 25%

- Victoria Beckham - 20%

- Comeback Queen Britney - 10%

A SIGNIFICANT AMOUNT OF THOSE INTERVIEWED ADMITTED TO GIVING PRECEDENCE TO THEIR PHONE OVER ROMANTIC LIASONS WITH PARTNER, AT DOCTORS AND DENTISTS APPOINTMENTS AND EVEN FUNERALS.......

- Those who've answered their phones in bed with a partner - 41%

- Those who've answered their phones at the doctors - 35%

- Those who've answered their phones at the dentists - 20%

- Those who've answered their phones at a funeral - 6%

KEEPING TABS ON A PARTNER WAS ESSENTIAL WITH THE MAJORITY OF 18-30 YEAR OLDS ADMITTING THAT THEY WOULD LOOK THROUGH A PARTNERS PHONE IF THEY THOUGHT THEY WERE CHEATING.

- Those who would look through a partner's phone - 84%

www.somebodyelsesphone.com

(i)the survey was undertaken by handbag.com with 785 participants

Imagine finding a phone that belongs to somebody else; filled with personal text messages, contacts, diary entries, photos, voicemails and private video clips. It's like having a window into somebody's entire life, would you be tempted to look through it?

This question is at the heart of Nokia's Supernova campaign that invites the audience to explore the lives of three characters - Anna, Jade and Luca - in intimate detail somebodyelsesphone.com.

Nokia is the world leader in mobility, driving the transformation and growth of the converging Internet and communications industries. We make a wide range of mobile devices with services and software that enable people to experience music, navigation, video, television, imaging, games, business mobility and more. Developing and growing our offering of consumer Internet services, as well as our enterprise solutions and software, is a key area of focus. We also provide equipment, solutions and services for communications networks through Nokia Siemens Networks.

To view the associated photo with this press release, please click on the following link:

http://www.marketwire.com/library/20081216-Nokia7610Supernovalrg.jpg

To view the associated video with this press release, please click on the following link:

http://uk.youtube.com/watch?v=RhFT83amopI

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