SOURCE: 3scale


May 24, 2012 10:03 ET

PeopleBrowsr Chooses 3scale SaaS API Management Solution to Launch PeopleBrowsr Kred API for Influence Marketing From Social Data and Analytics

3scale Empowers PeopleBrowsr to Productize and Distribute PeopleBrowsr Kred API

SAN FRANCISCO, CA--(Marketwire - May 24, 2012) - PeopleBrowsr, the creator of community influence measure Kred and the global leader in social analytics, selected 3scale (, the creator of Out-of-the-Box API management infrastructure, to launch, manage and productize the PeopleBrowsr Kred Application Programming Interface (API).

Depending on development requirements, the PeopleBrowsr Kred API powered by 3scale is available in four different classes, including Find Influencers, Deep Analytics, Action Analytics and Global Kred Score, and either 60 or 1,200 days of data access. The API grants access to developers to over 1,200 days of indexed and filtered social data, including the full Twitter firehose since 2008, public Facebook posts, 40 million blogs and forums, and other sources.

3scale helps customers like PeopleBrowsr unleash the power of their API. "3scale provided the expertise and breadth of vision that helped us to easily shift and totally optimize the PeopleBrowsr Kred API into a tiered offering like no other," said Travis Wallis, PeopleBrowsr's Director, API. "It's been incredibly easy for us to integrate 3scale's unique plug and play platform to manage access, authenticate users, gain business insights and deliver the very best tools for marketers and developers who want to make great apps and identify influencers with the PeopleBrowsr Kred API."

3scale powers 100+ APIs and has over 60,000 developers writing applications using these APIs. 3scale customers ( are taking advantage of 3scale API Management platform and infrastructure that includes the following:

  • API Access Control & Security (Key Generation, User Id, App Id, oAuth, etc)
  • API Service Contracts and API Rate Limiting
  • API Analytics & Reporting
  • API Developer Portal & Active Docs (interactive API documentation)
  • API Billing & Payment
  • Total Web Scalability: Unlimited Traffic on your API
  • Premium SLA with Guaranteed Uptime
  • Premium Customer Support -- 24/7 for Emergencies
  • High Availability Infrastructure with 24/7 Monitoring and Automatic Failover
  • Developer outreach

"World-class innovators like PeopleBrowsr choose 3scale to open, launch and manage their API because we offer years of experience in productizing our customers' API capabilities," said Guillaume Balas, 3scale CMO. "With our years of API management experience 3scale brings the expertise and solution to help API providers develop new business models and monetize distribution models."

3scale works closely with customer tech- and business teams to provide optimal solutions for their needs by maximizing the impact and reach of their API among developers and business partners. For more information about 3scale, please visit or contact

About PeopleBrowsr:
PeopleBrowsr's end-to-end social media marketing solutions assemble the collective intelligence, identify its most influential people, and make them accessible for analysis and engagement. Kred spotlights the most influential people by interest-based community and location. Its 100 terabyte Datamine of 1,200 days of social media posts is accessible through Playground, a comprehensive social analytics platform, or via API for custom development.

PeopleBrowsr's advanced metadata API enables brands and agencies to easily develop custom applications for browsing, filtering and analyzing PeopleBrowsr's Datamine. The APIs were expressly developed for marketers to answer three crucial questions about the people they engage with on social networks: Who are they, What are they saying, and How are they connected to others.

For more information, please email or tweet @PeopleBrowsr.

About 3scale:
3scale is one of the world's leading cloud-based API infrastructure providers and enables developers, and enterprises to securely open, control, manage and monetize their APIs. 3scale unique suite of infrastructure services brings API providers unprecedented control, visibility on API activity and peace of mind.

Access 3scale API Management platform is via instant signup at or contact

Contact Information

  • Communications Contact:
    Heidi Wieland
    3scale Communications