SOURCE: PeopleClues


July 18, 2012 07:00 ET

PeopleClues Executives Share Expert Insight on Identifying and Building a Personal Brand in New eBook

Now Available Through PeopleClues, 'FeaturingU2.0' Provides Guidance for Career Growth and Success for Free Agents

WOODSTOCK, GA--(Marketwire - Jul 18, 2012) - PeopleClues, an industry leader in workplace assessments, today announced the release of "FeaturingU2.0," an eBook designed to help individuals identify their personal strengths and assets, develop a personal brand and navigate changing employment models. Authored by PeopleClues president Julie Moreland -- with contributions from PeopleClues chief strategy officer Bryan Wempen and client relations manager Cathleen Carlos -- the complimentary eBook is now available for download at

A major paradigm shift has occurred in today's workforce, as free agency gains popularity and employees become more opportunity driven. To help individuals understand what it means to be a free agent, even for those who are employees, "FeaturingU2.0," explores real stories of several professionals who have embraced the concept and gained personal and business success. Moreland, Wempen and Carlos also provide resources and exercises to help readers identify their personal assets and possible derailers, and to position themselves as would a company in light of this evolving workforce model.

As president of PeopleClues and co-author of the recently released best-seller, "Women Who Mean Business," Moreland draws on decades of experience in employee assessment, employee selection, HR technology, training and development, and business leadership to help readers highlight the skills and behaviors that make them an asset to companies. Contributing authors and HR industry bloggers, Wempen and Carlos, offer their talent acquisition and social media expertise to deconstruct the workforce paradigm and perception shift and suggest new methods for connecting employers with the right talent.

"Free agency empowers the workforce in a way it hasn't before," said Moreland. "But this shift also requires that each individual be responsible and accountable for their development, brand and positioning. 'FeaturingU2.0' is a guide for individuals across industries, backgrounds and professions that provides the resources and real-life inspiration needed to craft a personal brand and recognize that which makes an individual stand out from the crowd to drive success along their career path."

About PeopleClues
PeopleClues is an award winning global provider of employment assessments for measuring job fit, attitude and level of engagement for candidates and employees. These assessments are built for pre-employment screening, career development, team development as well as training and development. Based in Woodstock, Georgia, PeopleClues provides the assessment tools that allow thousands of companies in 8 countries to make better hiring and training decisions. PeopleClues has also recently launched an industry game changer with its "ACE" "Automated Candidate Experience" product providing Clients a huge strategic advantage in allowing their candidates who have taken the assessments to instantly receive personalized feedback on how to improve the way they present themselves in their resume and interview. PeopleClues strategic partners include Insperity (formerly known as Administaff), CareerBuilder, Bond International (formerly known as VCG Software), Success Performance Solutions, Reliant, Prophecy Healthcare and Getting Hired. For additional information, contact or visit