Fincentric Corporation

Fincentric Corporation

April 12, 2006 07:00 ET

Peoples Bank Forms New Partnership with Fincentric & inBusiness

VANCOUVER, BRITISH COLUMBIA--(CCNMatthews - April 12, 2006) - North Carolina-based, community bank, Peoples Bancorp (NASDAQ:PEBK), Fincentric Corporation and inBusiness Services today announced the signing of a contract to provide Peoples Bank with an integrated lead generation and Customer Relationship Management (CRM) solution which will utilize the companies frontline service representatives and automate its sales tracking into a centralized contact management system. Implementation will begin in May 2006.

"Having a fully integrated CRM solution accessible to our front-line sales staff makes us well-positioned for future growth," said Tony Wolfe, President and Chief Executive Officer, Peoples Bank. "The software solution will provide the needed flexibility to expand our customer services operations and enable our frontline service representatives to generate an exponential volume of warm leads that result in increased revenue."

Fincentric's Wealthview Leadbuilder™ and inBusiness' 360 (degree) View™ CRM solution will enable Peoples to seamlessly distribute targeted marketing offers to frontline service professionals in the course of their regular customer service interactions, as well as maximize the effectiveness of their marketing campaigns. The Leadbuilder solution is embedded at the teller platform and works alongside a bank's existing core banking, marketing analytics, lead management and CRM system.

"Frontline service representatives at Peoples Bank will now be able to capture customer responses with the click of a button," said Robert Nygren, President and CEO of Fincentric. "The combined Wealthview Leadbuilder and 360 View solution will allow qualified leads to be communicated instantly to Peoples' sales professionals, ensuring no sales opportunities are lost. It will also increase their lead referral volume by turning everyday customer interactions into revenue generation opportunities."

"inBusiness Services is pleased to provide this integrated partnership to Peoples Bank," said Kevin Anderson, President of inBusiness Services. "We have a strong partnership with Fincentric and look forward to delivering enhanced software, on-site training and support. The power of 360 View CRM combined with Leadbuilder's front-line presentation engine will have a great impact on Peoples' future growth."

Fincentric was selected by Peoples Bank by working through inBusiness Services, a financial software development firm which provides software solutions for financial service providers. The combined integration of Wealthview Leadbuilder and 360 View CRM will provide reduced cost of system ownership, advanced technology and a straight forward path to future innovation.

Wealthview Leadbuilder is for financial institutions that wish to utilize their frontline service representatives for lead generation, to turn customer interactions into revenue-generating marketing opportunities. The software directs MCIF-generated marketing campaigns to the frontline and allows service representatives to communicate offers to customers during service interactions.

360 View CRM is for financial institutions that wish to better track referrals, customer touches, past activities, "to do's", incidents, goals & incentives, profiles, profitability, attrition, cross-sell (complete with full reporting), powerful marketing campaign management, customer view integrated with core and third-party service providers, and an intelligent prospect wizard geared toward new branch opening and product penetration.

About Peoples Bank

Peoples Bank is a wholly-owned banking subsidiary of Peoples Bancorp of North Carolina, Inc. Its Corporate Office is located in Newton, North Carolina. It has been in business since 1912, growing from a single office to seventeen convenient offices, with fifteen of them throughout Catawba, Lincoln, and Alexander counties. They also have two Latino offices, Banco de la Gente, in Mecklenburg County. The company is a full service, hometown, community bank with an extensive array of products and services for your personal and commercial banking needs. Peoples Bancorp of North Carolina, Inc. was formed in 1999 and is the parent holding company for its one bank subsidiary, Peoples Bank. The company's stock is traded on the Nasdaq National Market System under the symbol of PEBK. Market Makers include Scott & Stringfellow, Inc., Ryan, Beck and Company, Sterne Agee & Leach, Inc. Additional information may be found at the company's web site,

About inBusiness Services

inBusiness Services, based in Nashville, Tennessee, is the developer of the 360 View suite of software solutions for financial institutions; included in the suite are 360 View CRM, Loan Past Due Manager, DDA Overdraft Manager, and Loan Extension Manager. Founded in 2001, inBusiness Services is a privately held company supporting over 100 financial institutions throughout the United States and continues to be committed to developing, installing, and supporting simple to use software solutions for financial institutions in effort to help create, track and retain profitable life long customers. Visit with inBusiness Services online at

About Fincentric Corporation

Fincentric Corporation is a leading provider of core retail banking and customer value management software to the global financial services industry. Fincentric's Wealthview family of integrated products enables financial institutions to leverage customer knowledge to deliver personalized service and product offers, and develop profitable customer relationships. Fincentric has strategic alliances with TELUS, Microsoft and Intel, and supports financial institutions in over 20 countries. For more information about Fincentric, please visit

™Fincentric and Wealthview Leadbuilder are trademarks owned by Fincentric Corporation, used under license. 360 View™ is a trademark owned by inBusiness Services, Inc., used under license. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

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