LONDON, UNITED KINGDOM--(Marketwire - May 6, 2011) - When PepsiCo announced the launch of its Social Vending System; a state-of-the-art networked unit that features full touch screen interactive vending technology, enabling consumers to better connect with PepsiCo brands right at the point of purchase G10 Global were amazed at how far companies would go to advertise and market their products. PepsiCo's machine is the first of a kind and will take social networking to another level. A prototype of the Social Vending System debuted at the National Automatic Merchandising Association's One Show in Chicago, April 27-29.
PepsiCo Inc is introducing a "social vending" machine that lets users buy each other drinks remotely, further proof that its decades-old rivalry with Coca-Cola Co is going ever-more high tech. Not to be out done by Coca-Cola, PepsiCo have unveiled plans to bring Pepsi into the 21st century using technology that could launch a new wave of networking! It's a great way to encourage consumer loyalty and stickiness and get them to consistently return to the Point Of Sale while tying it into existing social structures.
The Social Vending System was conceived by PepsiCo's newly formed Equipment Innovation group, whose mandate is to leverage emerging technologies to deliver relevant brand experiences for consumers through equipment. The design and UI were created in collaboration with Milwaukee, WI based DCI Marketing and Protagonist, located in Venice Beach, CA.
G10 Global have learnt that Pepsi's new system lets users give their friends a beverage gift by entering the recipient's name, mobile phone number and a personalised text message or video The gift is delivered with a system code and instructions to redeem it at any similar machine. "Social Vending extends our consumers' social networks beyond the confines of their own devices and transforms a static, transaction-oriented experience into something fun and exciting," said Mikel Durham, an innovation officer at PepsiCo Foodservice.
The system also allows "random acts of refreshment," or the ability to buy a drink for a stranger, in situations such as sending "a symbol of encouragement to a city that's experienced some challenging weather or a congratulatory beverage to a university that just won a championship," PepsiCo said. An added extra that G1O Global thinks is an amazing idea!
G10 Global were worried what affect this would have on the environment as many people would want to try out the new system meaning that thousands of bottles would be need to be produced however Pepsi are one step ahead and have said that it will make its plastic bottles from organic waste products like orange peels and oat husks to minimise the environmental impact.