March 25, 2011 09:01 ET

Perception of Call Centre Workers is Far Removed from Reality, Insists Phruit

LONDON, UNITED KINGDOM--(Marketwire - March 25, 2011) - Call centre workers are much underrated and the perception of them is wildly inaccurate, according to leading telemarketing specialists Phruit. Contrary to popular belief, telemarketing is not about reading off scripts soullessly, but requires a variety of skills and offers significant career prospects. The range of skills required of a telemarketing professional is diverse and the career opportunities plentiful – as 33-year-old Alex Yeomans, who works at Phruit, explains.

"I have seven years' experience working within call centres and despite briefly trying other roles outside the industry, returned to the job I love. It's the combination of elements which appeal to me. I enjoy communicating with people, along with the buzz and satisfaction of a successful call. The fact that the team are all working towards a common goal is hugely appealing too and I just thrive in this environment," she said.

"As a team manager, I take my role seriously and use my experience to help staff and give them direction. This can be challenging at times but is also very rewarding. Training plays a very important part in staff development, enabling them to manage a variety of situations professionally. Occasionally, the recipients of calls may be abrupt or rude and so staff are trained to act accordingly without being affected personally. We ensure our approach and conduct is professional at all times, maintaining our integrity and that of the clients we represent." Alex added.

So what are the key skills required for a role in telemarketing? According to Phruit, anyone considering entering the industry should be motivated, enthusiastic, have good sales skills and be determined. But most of all – they should possess a good sense of humour.

Alex concluded, "It helps to have a positive attitude and a thick skin in this industry but a good sense of humour also helps to carry you through. "

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