SOURCE: Market Foundations Inc.

February 17, 2012 09:00 ET

Perception, Opportunity in Volatility - Research & Analysis on The Kroger Co. and Whole Foods Market, Inc.

HONG KONG--(Marketwire - Feb 17, 2012) - This morning, announced new reports highlighting The Kroger Co. (NYSE: KR) and Whole Foods Market, Inc. (NASDAQ: WFM). Free research downloads are available at

Economic fundamentals leading into 2012 have set a generally positive pace with GDP growth likely to pick up through the coming year. However, there are several important caveats to note as the world economy continues to face headwinds and risks weigh to the downside. Positive outlooks are conditional on fiscal policy in payroll taxes and unemployment insurance benefits and upon the easing of the European debt situation. A repeat of volatility experience in 2011 is likely in 2012, as perceptions about the strength of the U.S. economy and the euro zone will vary over time as events unfold.

Despite the current situation, our team continues to identify high momentum situations with growth potential -- there remains strong opportunity within careful discretion.

Market Foundations is releasing new coverage on The Kroger Co. for its current position within the services industry. The Kroger Co. is a retailer in the United States. The Company also manufactures and processes some of the food for sale in its supermarkets. As of January 29, 2011, the Company operated 2,460 supermarket and multi-department stores under banners, which included Kroger, City Market, Dillons, Jay C, Food 4 Less, Fred Meyer, Fry's, King Soopers, QFC, Ralphs and Smith's. The full research report on The Kroger Co. (NYSE: KR) is available here:

Market Foundations has released research on Whole Foods Market, Inc. for its changing role within the services industry. Whole Foods Market, Inc. (Whole Foods Market) is a natural and organic foods supermarkets. As of September 25, 2011, Whole Foods Market operated 311 stores in the United States, Canada, and the United Kingdom. The full research report on Whole Foods Market, Inc. (NASDAQ: WFM) is available here:

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