SOURCE: Percussion Software
WOBURN, MA--(Marketwire - Feb 7, 2013) - Percussion Software, a leading provider of web content management and content marketing software, today announced a record year for its web content marketing products. In 2012 Percussion nearly tripled the number of new customer wins and increased CM1 sales by 220%. This growth stemmed from adding new customers in key sectors such as high technology, higher education, state and local government agencies, and in the federal government.
"2012 was a transformational year for Percussion as customer adoption of CM1 scaled dramatically," said Deidre Diamond, President and CEO, Percussion Software. "Content marketers have long struggled with how to incorporate their web sites into their content marketing strategy and scale content throughput. Today, Percussion enables marketers to break through these roadblocks to publish more content more frequently, in order to get found faster and increase visitor engagement."
Percussion achieved a number of significant milestones in 2012, also the first full year in the market for Percussion CM1 Version 2. Marketers and web professionals are adopting Percussion's software to enable their content marketing strategy and connect their web initiatives to better engage with prospects and lower the overall cost of demand generation.
In 2012 Percussion:
- Increased the number of new CM1 customers by 280%
- Grew CM1 product sales by 220%
- Expanded the number of State and Local government agencies served by a factor of four
- Achieved 350% new customer growth in the higher education sector
Percussion signed and expanded partnership agreements with several companies to extend Percussion's reach across the entire content value chain -- from planning to authoring to publishing to measurement. In addition to new partnerships with BigCommerce and ZMags, the relationship with editorial calendar provider DivvyHQ enables all Percussion customers to connect their content planning process with their content production process for the first time. Percussion also launched two new releases of its CM System development platform that enable the creation of advanced taxonomies and applying taxonomies to content, as well as improved contextual help, content groupings, and HTML5 support within the rich text editor.
Percussion has also focused on dramatically lowering the expected time to deploy a new site, with the majority of Percussion customers able to deploy their site in under 90 days. Recently live customers include Gardner-Webb University, Daon, Wallace State Community College, and NOAA's National Marine Fisheries Service.
Continued Diamond: "As we have expanded our product functionality to address the needs of the content marketer, our customers continue to increase their usage of the entire Percussion product suite. In 2013, we will continue to relentlessly drive out the complexity and costs long associated with managing and rapidly publishing content to further accelerate our customers' web strategy."
To learn more about Percussion's software and how to accelerate your content marketing initiatives, register for a product demonstration on February 21, 2013. http://www.percussion.com/about/news-and-events/events/cm1-live-demo-thursday
About Percussion Software
Recently named a "2012 Trend Setting Product" by KM World Magazine, Percussion's software enables you to take control over your web content management and content marketing strategies to increase traffic, drive revenue, improve engagement, and create compelling online customer experiences. Delivered in a highly usable and affordable product package, hundreds of leading companies, education institutions, and government agencies are using Percussion to lower the costs of their content strategies and gain the flexibility to address "What's Next" on the web. Leading customers include vegas.com, weather.com, AutoTrader.com, Rentokil, Watchguard Technologies, Lancaster Bible College, Sunoco, The Commonwealth of Massachusetts, the City of Corpus Christi, Boston Technologies, the U.S. General Services Administration, and the U.S. Department of Health & Human Services. To learn more, visit www.percussion.com.