July 14, 2011 09:00 ET

Percy3D Customizes Classic Movie Moments for Universal Pictures' Library of Films

PERCYFX App Launches on iOS, Melding the Best of Entertainment and Technology for Movie Fans

TORONTO--(Marketwire - Jul 14, 2011) - Percy3D, a creative web services company that encourages people to create their own movie moment using the latest 3D visual effects and multimedia technologies, today announced it has entered into an agreement with Universal Partnerships & Licensing. Leveraging Universal's vast library of titles, film buffs can relive favorite movie scenes with a customizable twist. Percy3D's interactive app, PERCYFX, melds the best of entertainment and technology together by embedding personalized 3D text into well-known movies as if the text were a part of the original scene. PERCYFX delivers the clip to the iPhone, iPad or social network page (Facebook and YouTube) so it may be shared with friends.

Beginning today, iOS customers will have access to classic Universal movies including blockbusters from the Back to the Future, The Fast and the Furious and American Pie franchises. Film titles will include clips that customers will be able to personalize with text phrases, starting at three customizable clips for $0.99. Clip content for each film will be regularly added and refreshed to encourage users to return. The app will also become available to Android, RIM, Ovi and Windows Mobile users shortly thereafter.

Percy3D provides branded content owners such as Universal Pictures the ability to take films directly to on-the-go fans with the latest mobile technology. As well, users may now engage with the studio's content on a more intimate level. The app is designed to serve as a new form of social expression and provides custom videos with studio-quality 3D visual effects on-demand in just seconds.

"Given the large selection of titles Universal has to offer, we're pleased to launch PERCYFX with films of genres ranging from action and drama to animated; there's something for everyone to personalize and share," said Julie Steiner, founder and president of Percy3D. "An added bonus to content owners such as Universal is that the PERCYFX app provides a fun, easy-to-use product for fans who want to utilize content in a new and exciting way -- one that has never been available before."

Currently, the PERCYFX app will carry the following titles from Universal Pictures:

  • The 40-Year-Old Virgin
  • American Pie franchise titles
  • The Big Lebowski
  • The Fast and the Furious franchise titles
  • Back to the Future franchise titles
  • Despicable Me
  • Hop
  • King Kong (2005)
  • Scott Pilgrim vs. the World
  • Sixteen Candles

About Percy3D
Percy3D is a creative web services company that encourages people to "put yourself in the picture" using the latest 3D visual effects and multimedia technologies. Founded in 2010, Percy3D is paving the way for branded content owners to harness and monetize the latest consumer technology trends. Recognizing the growing influence social networks and viral videos have on the entertainment world, the Percy3D team works with industry giants to license content for consumer personalization thereby offering studios a profitable means of engaging target audiences on a more intimate level. Using the company's PERCYFX app, consumers personalize clips from popular Hollywood movies, and receive a custom video file that can be shared across the social web or downloaded to a computer or mobile device.

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