SOURCE: Percy3D

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December 11, 2012 08:07 ET

Percy3D Expands DHX Media's Caillou Presence in the Digital Space by Creating a Digital Line of Party Products With the Brand

Leading Developer of Brand-Immersive Technology Takes Renowned Children's Property to New Levels

TORONTO--(Marketwire - Dec 11, 2012) - Percy3D, an innovative new video personalization platform that encourages people to create their own personalized video moment using the latest 3D visual effects and multimedia technologies, announced it has acquired worldwide digital party product rights to the Caillou brand in a three-year deal with the parent company, DHX Media. The arrangement will allow Percy3D to develop a digital party product line around the Caillou brand unlike anything seen before which will include invitations, thank you notes, and party memory compilations for consumers.

Geared towards attracting the preschool demographic and their parents, the Caillou-themed digital line features party management tools for kid-related celebrations from inception to the culmination of an event. Users will be able to personalize invitations, thank you notes and photo memory compilations of the event, integrating the names and images of both the child celebrating a birthday and those that are invited to celebrate with them incorporated into customized clips featuring the Caillou characters. The digital line expands the Caillou brand into a more interactive space with a brand new experience where its young audience can further share in the world of Caillou.

"Caillou continues to be a household favorite with preschoolers across America on PBS Kids and Sprout," said Stephanie Gonzalez, DHX Media's Director of Licensing.

"There's no denying that kids have an affinity with Caillou, so when we heard of the opportunity with Percy3D we were excited to provide families who are fans the ability to carry the theme through their child's celebration moments using Percy3D's technology."

Percy3D introduces cutting-edge technology that enables companies like DHX Media to provide a deeper relationship with a beloved character. By providing a digital perspective to a television-driven brand, characters like Caillou can reach beyond the 'physical' barrier such as television and paper invites into a more social and interactive virtual world with its audience.

"Today's generation is growing up in a very visual environment, and because technology is changing the way their parents view and consume media kids are also privileged to the same technology that allows them to not only view their favorite show but to interact with it in a completely different format," said Julie Steiner, founder and president, Percy3D. "We've developed several projects for consumption by an older and more technology-savvy consumer, and it's an exciting process to cultivate a line of digital party products engaging enough to hold the attention of a child, and we're eager to build it out with a brand like Caillou."

Available to consumers on December 11, 2012, the Percy3D line of Caillou-related digital party products can be accessed through PBSKids.org, Ty's ToyBox, Caillou Facebook and www.percyvites.com. The Caillou digital party products range in price from $0.79 - $2.99 each and are initially available in English and French, with more languages to be added in the future. The French version of PercyVites will go live by the end of the year.

Currently, Percy3D's technology may be seen via Percy3D's iOS app called PercyFX. Available to consumers, users are able to personalize movie clips of Hollywood blockbusters from Universal Studios and Paramount Pictures.

About DHX Media
DHX Media (www.dhxmedia.com) is a leader in the creation, production and licensing of family entertainment rights. DHX Media owns, markets and distributes over 8,500 half hours of children's entertainment content, and exploits owned properties through its consumer products licensing business. DHX Media is recognized for brands such as Caillou, Busytown Mysteries, Inspector Gadget, Johnny Test, Animal Mechanicals, Kid vs. Kat, Super WHY!, Rastamouse, and Yo Gabba Gabba!. The company also provides programming for Cookie Jar TV, the weekend morning block on CBS. DHX Media's full-service international licensing agency, Copyright Promotions Licensing Group, (CPLG), represents numerous entertainment, sport and design brands. DHX Media has offices in Toronto, Los Angeles, Vancouver, Halifax, London, Paris, Barcelona, Lisbon, Milan, Munich, Netherlands and is listed on the Toronto Stock Exchange.

About Percy3D
Percy3D is a video personalization platform company which powers cutting-edge immersive technology products. The Percy3D team collaborates with content owners to develop character-licensed concepts for customization using the same 3D visual effects seen in the movies. Our proprietary personalization engine marks areas of video to customize with text and /or photos directly into a scene, thereby becoming part of the licensed character's world. To capitalize on this technology, Percy3D developed PercyVites, the most personalized interactive video tool in the party product and planning category. Users are able to create unique personalized video invitations, thank you notes, and photo memory compilations by customizing clips featuring much-loved licensed characters. PercyVites can be played on smartphones, tablets, home computers, and connected TVs. Percy3D is also the creator of PercyFX, the first interactive application to meld the best of entertainment and technology. For more information about Percy3D, go to www.percy3d.com.

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