SOURCE: Pereira & O'Dell

September 28, 2009 18:30 ET

Pereira & O'Dell Appoints Kash Sree as Executive Creative Director

Award-Winning Agency Adds First East Coast-Based Talent

SAN FRANCISCO, CA--(Marketwire - September 28, 2009) - Pereira & O'Dell, the cross-disciplinary ad agency headquartered in San Francisco, today announced the addition of Kash Sree as Executive Creative Director. Kash will be based in New York and will report to Chief Creative Officer, PJ Pereira.

Most recently an ECD at JWT, Kash's talents have been applied to global brands including Axe, British Airways, DeBeers, Kleenex, Nike, Nintendo, Purell, Scott Toilet Tissues, Sunsilk Haircare, Vaseline and Visine. Prior to JWT, he served as Group Creative Director at BBH, with award-winning work for Leo Burnet, Wieden + Kennedy and DDB.

As a writer, Kash crafted some of Nike's most memorable campaigns -- "Play" and "Hackeysack" -- and Nintendo's "Who Are You?" campaign. As a GCD and ECD, he helped reposition the Vaseline brand with the "Keeping Skin Amazing" campaign, and broke away from traditional media by spearheading the Grand Central Station "Roses" installation and "Unbreakable Kiss" films for DeBeers.

"Some of my favorite advertising ideas of all time came directly from Kash," said Chief Creative Officer and Co-Founder, PJ Pereira. "Having a chance to work with someone you respect and admire so much and to apply that art to your own business is absolutely thrilling."

On joining Pereira & O'Dell, Kash says, "There's without a doubt a ton of transition happening in the ad industry right now, but at the end of the day we're always trying to capture the imagination, and sometimes the heart, of the consumer. It's clear through Pereira & O'Dell's early work and reputation that they embrace this and that they're one of the few agencies out there really pushing the envelope in new directions while relentlessly sticking to the core things that matter."

Kash's career has spanned half a dozen countries including England, Singapore, Australia, India, Japan and the USA, and he is the recipient of over 300 awards including: Grand Prixs at Cannes, London International, Singapore CCA, and National ADDY awards.

About Pereira & O'Dell

San Francisco-based Pereira & O'Dell is an advertising agency heavily influenced by the digital culture and focused on creating cross-disciplinary campaigns for progressive marketers. Since Pereira & O'Dell launched in March 2008, the agency has amassed a diverse client roster including Popchips, Corona, Muscle Milk, Ubisoft, and LEGO, for whom they won two Gold pencils at the 2009 One Show Awards. In September 2009, Pereira & O'Dell was named Advertising Age's Small Agency of the Year, Western Region, based on the company's business performance, impact on clients' businesses as well as industry leadership and innovation. For more information visit the website at: www.pereiraodell.com

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