SOURCE: Bulldog Reporter's PR University

Bulldog Reporter's PR University

September 03, 2009 20:46 ET

Perfect Email Pitches: Master PR Scribes Reveal How to Craft Copy That Boosts Opens and Media Coverage in Today's Shrinking News Hole

New Audio Conference, Wednesday, September 16, 2009

OAKLAND, CA--(Marketwire - September 3, 2009) - Escape the pitch-reject trap and take pitching prowess (and media hits) to a higher level. In just 90 information-packed minutes, attendees can learn how to break through all the deadlines, newsroom pressures and social media white noise competing for journalists' attention these days. Not only will they master the magic words and key phrases that drive open rates and boost media hit rates, but our experts will also share successful pitching templates the best in the business use to boost their hit rates. If you're looking for an easy way to ensure that every email pitch you and your team sends competes successfully with thousands of others -- then this training session is tailor made for you. Attendees discover how to evade souped-up spam filters, how to avoid weak or flat subject lines and how to compel readership every time they craft copy. At a time when clients and bosses are demanding more ROI, this is one advanced PR training call that you and your team can't afford to miss. The real-world, guaranteed techniques attendees learn here are as low-cost, high-yield as it gets in media relations.

This exclusive PR University audio conference takes place on Wednesday, September 16th, at 1PM EDT (noon CDT, 11AM MDT; 10AM PDT). The panelists are:

-- Harry Medved, Head of Public Relations, Fandango

-- Jane Mazur, Executive Vice President/Director of Media Relations, Ogilvy Public Relations Worldwide

-- Dan Beeson, Director of Media Relations for Mother Nature Network

-- Nancy Brenner, Senior Vice President/Director of Media Relations, MS&L Global Public Relations.

This 90-minute audio conference will give public relations professionals actionable insights, tips and skills on how to break into national wire services. Here's what attendees will learn:

--  Why email still matters in a Web 2.0 media world increasingly reliant
    on "pull" technologies like RSS and social media tools like Twitter
--  Targeting Essentials: What you must know about your target and subject
    before you pitch -- and how to use these details to strengthen your copy
--  Secrets of "Sticky" Subject Lines: How to win journalists over in six
    words or less
--  Leads That Sell: What grabs a journalist at the top of any email pitch
    -- and how should you take advantage of it
--  The "Write" Stuff: Anatomies of stellar email pitches and the magic
    elements you must make part of every single email pitch you craft
--  Editorial hot buttons, magic words and key phrases: How to entice
    targets into reading pitches -- plus easy ways to peg to breaking news or
    trends the media craves
--  Spam Filter Survival Guide: Common email practices (and copy!) you
    must avoid to keep emails from getting blacklisted at major outlets
--  The Perfect Email Pitch: What one looks like -- plus on-the-spot
    lessons learned when you personally pitch to our panel of PR vets and

See Jim Sinkinson, Publisher of Bulldog Reporter talk about this event.

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Attendance at Bulldog Reporter's PR University audio conference costs $299 per dial-in site. Participants in the 90-minute conference will be able to pose specific questions for the presenter at several junctures during the discussion. Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or phone toll free: 1-800-959-1059.

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