SOURCE: Perfect Smile Corporation

May 20, 2010 13:35 ET

Perfect Smile MicroActive CoQ10 Toothpaste Improves on Fluoride

TAYLOR, MI--(Marketwire - May 20, 2010) -  A clinical study published in the May 2010 issue of the Natural Medicine Journal concluded that Perfect Smile brand fluoride toothpaste with MicroActive® CoQ10 provided significant improvement over regular fluoride toothpaste in curing gingivitis. The Perfect Smile toothpaste significantly reduced the presence of harmful bacteria and gum swelling -- key signs of gingivitis. The study evaluated Perfect Smile brand fluoride toothpaste containing MicroActive® CoQ10 against a control fluoride toothpaste without CoQ10. An abstract of the study can be found at http://www.4theperfectsmile.com/gingivitis_study.htm.

A number of studies have concluded that CoQ10, when applied directly to the gums or taken as a supplement, can provide measureable improvement in treating gum disease. Using an advanced form of highly bio-available CoQ10, this is the first clinical study to show improvement in gum health when used in a toothpaste.

Jerry Patera, CEO of Perfect Smile, commented that, "We knew from many unsolicited comments that our toothpaste provided relief and measureable improvement in the oral health of our customers -- now we have clinical evidence to support our customers' observations. MicroActive® CoQ10 actually dissolves during teeth brushing to spread evenly and is readily absorbed as compared to other forms of CoQ10 used in other brands of toothpaste."

MicroActive® CoQ10 can also be found in Perfect Smile's fluoride-free natural toothpaste, alcohol-free mouthwash and tasty chewing gums. "Shortly we will be introducing MicroActive CoQ10 in an oral-health supplement as well," says Mr. Patera.

Perfect Smile products are made in the USA and marketed to consumers through its website (www.4theperfectsmile.com). Perfect Smile also partners with various companies both online and offline who market products to their members and customers under the Perfect Smile brand and also through private label arrangements.

MicroActive® CoQ10 is produced by BioActives LLC (www.bioactives.com), a company that specializes in producing highly bioavailable lipophilic active ingredients using its patented processes which result in superior bioavailability in uptake amount and consistency.

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