SOURCE: The 41st Parameter

April 02, 2007 08:00 ET

Perfectmatch® Singles Out Online Fraud Detection Technology From The 41st Parameter

Patent-Pending FraudNet™ Technology to Provide Customers With Secure Online Experience

SCOTTSDALE, AZ -- (MARKET WIRE) -- April 2, 2007 -- The 41st Parameter, a leader in agent-less client device identification (CDI) for the online channel, today announced that Perfectmatch®, a leading online dating and relationship service, has signed an agreement for a full deployment of its proprietary FraudNetInternet fraud detection solution. Perfectmatch selected FraudNet for its ability to provide a safer online dating environment for its millions of customers by quickly and accurately detecting online credit card fraud, suspicious user log-ins and a host of other romance scams.

"With the increased proliferation of consumer fraud occurring in the online marketplace, coupled with the need to proactively preserve both our millions of valued members and the integrity of our brand, FraudNet is the perfect match to identify legitimate versus fraudulent users and monitor suspicious online behavior," said Duane Dahl, founder and CEO of Seattle-based Perfectmatch. "FraudNet's reliable fraud prevention technology confidently reassures our Perfectmatch members that we continue to remain vigilant to ensuring they are never the unwitting victim of an online scam."

As visitors log on to Perfectmatch, FraudNet collects a comprehensive set of device data and calculates hundreds of separate algorithms to quickly and accurately assess potential risks and protect sensitive customer data. FraudNet's precision device identification capabilities deliver unprecedented accuracy rates in identifying suspect and fraudulent users. The solution also helps protect members from typical romance scams found on other sites, whereby fraudsters pretend to foster relationships to lure unsuspecting singles into sending money or providing credit card information or personal data.

FraudNet leverages several patent-pending technologies to combat Internet fraud and identity theft by authenticating account subscriptions and online users. Completely agent-less, the solution requires no user enrollment or registration, nor does it require the use of cookies, tags or software downloads.

"Fraud can extend beyond the realm of traditional eCommerce transactions to anyone doing business online," said Ori Eisen, founder and chairman of The 41st Parameter. "In a highly competitive industry, Perfectmatch is enhancing security for its members with an unmatched layer of fraud prevention technology to build a safer and more secure environment for online dating. We are excited they are joining us in making fraud history."

About Perfectmatch.com®

Perfectmatch.com® (Perfectmatch), a leading online dating and relationship service, is the best approach for adults seeking successful, lasting relationships. It is the only online dating and relationship service to offer the Duet® Total Compatibility System (Duet®), co-developed by internationally renowned relationship expert, Dr. Pepper Schwartz (Dr. Schwartz). Based on over 30 years of research, Duet® analyzes the 'whole person,' taking into account each member's Personality, Values and Ideals, Life and Lovestyle™ and Preferences to identify and find the person right for them. This unique and proprietary system enables Perfectmatch to provide both the best online capabilities and member experience to those seeking a real love, a relationship or marriage.

Enjoyed by millions of Perfectmatch members, Duet® has proven to be more effective than any matchmaking service on the Web. By identifying key elements, Perfectmatch determines unique compatibility types and provides highly compatible matches to its members. Unlike the eHarmony® experience, Perfectmatch provides both highly compatible matches and powerful, easy to use search tools.

Perfectmatch was founded and is managed by the team who pioneered online dating from its infancy. The foremost authorities in online dating, the Perfectmatch team previously built and managed Kiss.com/uDate.com to over seven million members, leading up to the sale to InterActiveCorp (Match.com) in 2002.

Perfectmatch has forged partnerships with numerous world-class brands, including iVillage, MSNBC, Oxygen Networks, Warner Bros. and NBC Universal Studios. The newest book written by Dr. Schwartz, "Finding Your Perfect Match" (Penguin), appears in bookstores nationwide.

About The 41st Parameter

As the pioneer of agent-less, client device identification (CDI) and document masking solutions for online fraud detection and prevention, The 41st Parameter offers highly accurate, non-intrusive fraud control measures for eCommerce, eBanking and other online businesses. By continuously collecting new and unique parameters from end-user computers during online account access or order processing, the Company's patent-pending technologies enable forensic identification of PCs and online devices. Such accurate device identification helps improve operational efficiencies and minimize investigative resources, saving time and money while better protecting legitimate customers. All of the Company's solutions require no end-user registration, enrollment, downloads or installations. To find out how the Company is making fraud history, visit www.the41.com or call 1.888.the.41st (1.888.843.4178).

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