SOURCE: Mercent

Mercent

March 03, 2009 10:08 ET

Performics Selects Mercent Retail Hosted Software to Increase Client ROI

SEATTLE, WA--(Marketwire - March 3, 2009) - Performics, a leading performance marketing agency, and Mercent™, a provider of online marketing software and services for retail merchants, today announced that Performics has selected the Mercent Retail hosted software service to manage data-driven online marketing programs for its retail clients. Under the partnership agreement, Performics will use the Mercent Retail on-demand technology to help retail clients better promote and sell products through comparison shopping engines (CSEs) and online marketplaces including Amazon and eBay.

Mercent helps leading online retailers drive revenues and profits through ecommerce shopping channels like Amazon and eBay by providing consolidated feed management, reporting, and optimization tools through the on-demand Mercent Retail platform. Mercent is recognized by many in the ecommerce industry as the only channel management vendor to provide a complete marketplace integration that includes automated delivery of order data from third-party marketplaces directly into the retailer's inventory and fulfillment systems.

"Performics has powered comparison shopping engine and marketplace advertising programs for clients for six years, and we expect this partnership with Mercent will provide our clients with even more value and performance-based opportunities," said Doug Kofoid, senior vice president of business services at Performics. "The Mercent Retail platform aligns with Performics' methodical approach to delivering increased ROI to our clients' campaigns with the right a blend of analysis, insight and management tools."

Performics is recognized by Internet Retailer as the number one search engine marketing firm managing more IR Top 500 search engine marketing programs than any other vendor. Internet Retailer publishes its Top 500 Guide annually and includes profiles and statistics of America's 500 largest retail Web sites ranked by annual sales.

"Mercent is excited to provide the software technology to support Performics' comparison shopping engine and marketplace practices," said Mercent CEO Eric Best. "We look forward to working with Performics' team to provide the best value and ROI for retail merchants."

Information regarding Mercent Retail shopping feed and marketplace technology and the complete list of online marketing channels in the Mercent Shopping Network is available at www.mercent.com.

About Performics

At Performics, we create opportunities and drive success for more than 200 of the world's top brands. Our innovative approach to paid and natural search as well as user experience, emerging media and digital strategy fully integrates all aspects of performance marketing program management from analytics and conversion optimization to tracking, reporting and technology.

Our commitment is to deliver more qualified consumers and a better return on investment. Performics works diligently and efficiently on behalf of our clients to boost the effectiveness of their digital marketing efforts.

Headquartered in Chicago with offices around the world, Performics is the performance marketing expert inside Publicis Groupe's Vivaki Nerve Center. Visit us: www.performics.com.

About Mercent

Mercent provides online marketing technology and services to help retail merchants optimize performance across online marketing channels. Mercent's on-demand platform, Mercent Retail, connects existing retail management systems and The Mercent Shopping Network, a network of more than 50 online shopping destinations including transactional marketplaces such as Amazon.com and eBay Large Merchant Services, comparison shopping engines (CSEs) such as Shopping.com and Shopzilla, paid inclusion programs like Yahoo! Search Submit Pro, and affiliate marketing programs such as LinkShare and Google Affiliate Network. Mercent Retail makes it easy for merchants to increase revenue and gross margins by promoting the right products with the right merchandising offers and placement using optimized product data feeds to these key retail channels.

Mercent customers include 1-800-Flowers, Bass Pro Shops, Brookstone, GUESS?, L'Occitane USA, Redcats Group, REI, and other leading retailers. Mercent is an Amazon.com Certified System Integrator, Buy.com Gold Certified Partner, SHOP.COM Certified Data Feed Provider, certified Google Product Search Partner and Yahoo! Search Submit Pro certified feed provider. Founded by veterans of Amazon.com, Mercent is a venture-funded company based in Seattle, WA. For more information, visit www.mercent.com.

Contact Information

  • Contact:
    Todd Sherman
    Communications
    Mercent
    206-832-3900
    Email Contact