OTC Bulletin Board : CMNN Inc.

February 27, 2007 15:26 ET Announces TV Marketing Campaign; First-Ever Major Offline Ad Campaign for eTailer

SEATTLE, WASHINGTON--(CCNMatthews - Feb. 27, 2007) -, America's top perfume site(1), is pleased to announce the launch of its first-ever TV marketing campaign, scheduled for the holiday season 2007.

Titled, "Trusting Online Shopping", the campaign will include a 6 to 8 minute segment on "W the women's show" 'Holiday Greetings' which will air on WE: Women's Entertainment Network, the Healthy Living Channel and other broadcast affiliates.

The program will be broadcast to a minimum 85 million US households and will air at least 20 times.

As part of the campaign, will also be included in press releases and promotional campaigns distributed to newswires and publications pertinent to the campaign, and will be featured in full page "W the women's show" advertisements and editorials in national magazines relevant to the campaign.

Adam Rabiner, Communications Director of, states, "In our opinion, has by far the best, most easily remembered name in the online fragrance category. According to the recent Web Mystery Shoppers study, it is also one of the best online retail websites. This is a very powerful combination that cannot be claimed by many eTailers. We believe it is an opportune time to accelerate's offline marketing, and look forward to increasing the site's awareness under the "Trusting Online Shopping" theme among our target audience of woman aged 25 to 45 through this highly relevant and far-reaching national television campaign. We are confident that viewers of's TV campaign will have the site on the top of their minds come holiday shopping time."

About ( "Smell Your Best For Less!" is a leading online fragrance superstore, providing more than 9,000 brand name perfume, cologne, beauty and hair care & skin care products directly to consumers throughout the Continental USA at discount warehouse prices. received the top overall experience score in a November 2006 study of leading online retail websites, beating out,,, and more. is listed in the 2006-07 Edition of Internet Retailer's Top 500 Guide of America's largest eTailers. owned and operated by Inc. ( (OTCBB:CMNN), "Targeted eCommerce Brands".

(1) Source: (Sites in: Perfume)

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