SOURCE: Undertone

Undertone

November 07, 2016 09:00 ET

Perion Announces the Launch of Expandable Teaser Ad Format

Entice user engagement with a teaser that animates above content and expands when initiated

NEW YORK, NY & TEL AVIV, ISRAEL--(Marketwired - November 07, 2016) - Undertone, a division of Perion Network Ltd. (NASDAQ: PERI), and a leader in high-impact digital advertising solutions for brands, today announced the general availability of the Expandable Teaser ad format following successful beta testing with clients including BMW and Major League Soccer. The cross-screen format provides brands an innovative way to grab attention and drive engagement through great creative that enables consumers to control the advertising experience. The Expandable Teaser format is one of the first in digital advertising to be aligned with the Interactive Advertising Bureau Technology Laboratory (IAB Tech Lab) LEAN Principles.

"The launch of Expandable Teaser ads continues the evolution and broadening of Undertone's product portfolio," said Undertone President Rob Schwartz. "With this new format, consumers have more control of the engaging and interactive features that connect them with the advertising experience. Brands like BMW now have more ways to attract consumers utilizing the stunning creative, innovative formats, and great service they have come to know and love from Undertone."

Built to be mobile-first, but available across devices, the Expandable Teaser format animates a teaser ad above the content of a website, expanding when clicked by a consumer. A content overlay experience with a persistent and non-distracting presence on the page then appears. When prompted, it becomes an expanded canvas for brands to create experiences that engage their target audiences.
The IAB Tech Lab released its LEAN Principles -- Light, Encrypted, Ad choice supported and Non-invasive ads -- in the fall of 2015, addressing the challenge posed by ad blocking and encouraging the industry to optimize the user experience. These principles were set to help guide the next phases of advertising technical standards for the global advertising supply chain.

For more information about the Expandable Teaser format, please visit: http://www.undertone.com/format/expandable-teaser/.

About Perion Network Ltd.Perion is a global technology company that delivers high-quality advertising solutions to brands and publishers. Perion is committed to providing outstanding execution, from high-impact ad formats to branded search and a unified social and mobile programmatic platform. More information about Perion may be found at http://www.perion.com, and follow Perion on Twitter @perionnetwork.

About Undertone: Undertone is a leader in high quality, cross-screen digital brand advertising at scale. We build proprietary, cutting-edge solutions for the world's leading brands, that break through the clutter and truly stand out to create Unmissable experiences. Our innovative, award-winning digital ad formats, coupled with beautifully crafted creative, engage consumers through traditional and programmatic methods on top mobile and desktop properties. Learn more at www.undertone.com.
Undertone is a subsidiary of Perion Network Ltd.

Forward Looking Statements

This press release contains historical information and forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995 with respect to the business, financial condition and results of operations of Perion. The words "will", "believe," "expect," "intend," "plan," "should" and similar expressions are intended to identify forward-looking statements. Such statements reflect the current views, assumptions and expectations of Perion with respect to future events and are subject to risks and uncertainties. Many factors could cause the actual results, performance or achievements of Perion to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, or financial information, including, among others, the failure to realize the anticipated benefits of companies and businesses we acquired and may acquire in the future, risks entailed in integrating the companies and businesses we acquire, including employee retention and customer acceptance; the risk that such transactions will divert management and other resources from the ongoing operations of the business or otherwise disrupt the conduct of those businesses, potential litigation associated with such transactions, and general risks associated with the business of Perion including intense and frequent changes in the markets in which the businesses operate and in general economic and business conditions, loss of key customers, unpredictable sales cycles, competitive pressures, market acceptance of new products, inability to meet efficiency and cost reduction objectives, changes in business strategy and various other factors, whether referenced or not referenced in this press release. Various other risks and uncertainties may affect Perion and its results of operations, as described in reports filed by the Company with the Securities and Exchange Commission from time to time, including its annual report on Form 20-F for the year ended December 31, 2015 filed with the SEC on March 24, 2016. Perion does not assume any obligation to update these forward-looking statements.

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