SOURCE: Perka, Inc.

October 05, 2011 10:15 ET

Perka Goes National With Loyalty Program Platform That Demonstrates Increased Customer Visits for Local Businesses

Local Merchants Tired of Internet Daily Deals and Steep-Discount Coupons See Perka as a More Sustainable Way to Grow Their Business

PORTLAND, OR--(Marketwire - Oct 5, 2011) - After operating a stealth pilot program of its cardless loyalty marketing platform for neighborhood Portland businesses, Perka, Inc. announced its plans for national expansion. The company entered the Seattle market today and has plans for more than 25 cities over the next 12 months.

"The response from local merchants who have started using Perka is overwhelmingly positive," said Alan Chung, CEO and co-founder of Perka. "Whether it's a pizza parlor, coffee shop or a specialty retailer, business owners are telling us that our loyalty marketing platform provides them with an easy, sustainable method of attracting even more repeat customer visits."

Local merchants are on a constant search for ways to drive more customer traffic and sales. While daily Internet deals have captured the mindshare of local business owners lately, research shows that they can potentially damage their operations and reputation if not used carefully. The Perka loyalty marketing platform is a counterpoint to one-time deals because it lets merchants operate long-term, highly personal programs that help them recognize their customers, reward them with incentives and make targeted offers that customers find valuable.

"Perka allows me the ability to reward the backbone of my business, my loyal customers. Now they get a chance to know that I appreciate their business and value them as a regular visitor. In small business, with this volatile economy, it is these customers that sustain us," said Ty Dupuis, owner, Flying Pie Pizza in Portland, Oregon.

How Perka Loyalty Programs Work
Merchants who subscribe to the Perka system receive an iPod which authenticates customer visits and purchases. Customers check-in using the free Perka smartphone app or by sending an SMS text message, and then the merchant validates each specific purchase. This personal interaction enables merchants to get to know their regular customers even better since each check-in displays the customer's name and how frequently they visit. Business owners work directly with a Perka loyalty specialist to design a custom incentive program for their unique business. At any time, store managers may review performance metrics on a web dashboard, while Perka continually monitors individual program effectiveness, offering suggestions for greater success.

For a complete description of the Perka platform, and what customers are saying about it, visit www.getperka.com.

Editor's Note: see also today's announcement about Perka's technology announcement.

About Perka, Inc.
Perka operates a cardless loyalty mobile application designed to help neighborhood merchants manage profitable long-term customer relationships. The subscription-based platform includes in-store technology for local small businesses to engage their regular customers and reward authentic purchases. Loyal customers earn perks such as free product or cash discounts by texting from any mobile phone or using the Perka smartphone app. A custom designed Perka loyalty rewards program works every day to help a small business owner encourage repeat customer visits and higher sales, without resorting to the steep discounts of one-time coupons and local daily deals. Perka was founded in 2011 by entrepreneurs who have built successful businesses in internet software services, location based mobile applications and consumer marketing. A recent project, Zenbe Mail, was acquired by Facebook in 2010. The company has offices in Portland, Oregon and New York City.

Contact Information

  • Contact:
    Kurt Foeller
    (415) 578-3251
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