SOURCE: Perka, Inc.

Perka, Inc.

May 07, 2013 14:02 ET

Perka Selected to Support the Customer Loyalty Program for The Melt

Grilled-Cheese Restaurant Innovator Enhances Customer Experience by Offering Delicious Perks to Spread Happiness

SAN FRANCISCO, CA--(Marketwired - May 7, 2013) - Perka announced today that its mobile loyalty platform is being utilized by the fastgrowing grilled cheese restaurant chain, The Melt, to power an integrated customer rewards program.

The Melt restaurants continue to incorporate technology to enhance personalization and loyalty. The fastcasual eatery is using Perka to power "The Melt Perks" which launched earlier this year. Customers who prepay on The Melt website or by using a smartphone, are able to pick up a freshly cooked meal by scanning a code at any The Melt store or mobile bus location. Regular guests that place orders using the app or website will receive their 10th order free automatically, conveniently and without punch cards.

"When it comes to innovations in customer engagement, it's the newer, rapidly expanding companies like The Melt that are setting the pace for the rest of the industry," said Alan Chung, CEO of Perka. "The Melt was able to quickly enhance its own unique customer experience by including popular Perka loyalty features. This complete mobile loyalty solution delivers instant enterprise value, and goes far beyond simple punchcard replacements."

Restaurants and retail businesses that build customer loyalty experiences upon the Perka enterprise platform are able to extend functionality beyond a standard Perka loyalty subscription. Customization of customer tiers, additional reward types, transaction reporting and communication features may all be tailored to specific business requirements. In addition, companies such as The Melt use the Perka open developer API directly from within their own specialized pointofsale and ordering systems, providing a seamless association between purchases and individual customers.

About The Melt

Headquartered in San Francisco, California, THE MELT is simply "Grilled Cheese Happiness." Currently operating 15+ locations throughout California, this fast casual eatery combines chef inspired, all natural, wholesome food with innovative online ordering technology in an eco friendly environment. The growth of THE MELT is fueled by a solid management team led by Flip Video founder Jonathan Kaplan and a top-tier board of directors including Ron Johnson, former head of retail operations at Apple; Mike Moritz and Bruce Dunlevie, two prominent silicon valley venture capitalists; and Michael Mina, a James Beard award winning chef and restauranteur. Visit melt.com for more information.

About Perka, Inc.

Perka is a mobile marketing and loyalty platform that connects retail businesses to their customers using locationbased smartphone apps. With Perka, merchants maintain profitable, longterm relationships with regular customers and leverage an enterpriseclass retail information system to offer sustainable and highly personal marketing and incentive programs. Perka is based in Portland, Oregon and New York City. To learn more about Perka, visit www.getperka.com.

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