SOURCE: PermissionTV
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March 06, 2008 10:49 ET
PermissionTV Brings Groundbreaking N.Y. Philharmonic Performance to the Web
First American Orchestra Concert in North Korea Now Available Through PermissionTV's Rich Online Video Platform
WALTHAM, MA--(Marketwire - March 6, 2008) - PermissionTV, a leading online
video platform provider, today announced the availability of the historic
New York Philharmonic performance in Pyongyang, Democratic People's
Republic of Korea, for 60 days, through the interactive PermissionTV
smartplayer™ platform on the Philharmonic's Website, nyphil.org.
PermissionTV's patent-pending smartplayer technology fosters interactive
online video experiences through in-video functionality including
chapter-based content selection options, video overlays, sharing
functionality and downloading capabilities. It responds to viewer needs and
preferences in real time to deliver the most relevant and engaging user
experience.
"The concert in North Korea is an unprecedented event. It's an honor to be
part of the New York Philharmonic's effort to break down political barriers
and unite nations and people through music," said Bob Lentz, CEO of
PermissionTV. "Through the flexible PermissionTV platform, the Philharmonic
can now deliver an engaging, high-quality online video experience for music
aficionados worldwide who were not able to take part in the live
performance."
Led by music director Lorin Maazel, the online video programming will
include the complete performance in Pyongyang (the Philharmonic then
performed a similar concert in Seoul , South Korea) including the symbolic
kick-off with the national anthems of the host country and the United
States quickly followed by the unofficial anthem for reunification,
"Arirang." The performance also includes Wagner's Prelude to Act III of
"Lohengrin," Dvorak's "Symphony No. 9" ("From the New World"), and
Gershwin's "An American in Paris."
About PermissionTV
PermissionTV offers a flexible platform for delivering innovative and
interactive video experiences on the Web. PermissionTV tools empower
companies to use video to capture new audience, enhance relationships and
maximize customer value. Many leading Fortune 1000 companies, agencies,
publishers and public service groups such as Agency.com, Bob Vila, Boston
Symphony Orchestra, FHM Magazine, Intercontinental Hotels, Mitt Romney and
Harvard Business Publishing work with PermissionTV to generate awareness,
engage prospects and deepen customer relationships. For more information,
see www.permissiontv.com.