March 06, 2008 10:49 ET

PermissionTV Brings Groundbreaking N.Y. Philharmonic Performance to the Web

First American Orchestra Concert in North Korea Now Available Through PermissionTV's Rich Online Video Platform

WALTHAM, MA--(Marketwire - March 6, 2008) - PermissionTV, a leading online video platform provider, today announced the availability of the historic New York Philharmonic performance in Pyongyang, Democratic People's Republic of Korea, for 60 days, through the interactive PermissionTV smartplayer™ platform on the Philharmonic's Website, nyphil.org.

PermissionTV's patent-pending smartplayer technology fosters interactive online video experiences through in-video functionality including chapter-based content selection options, video overlays, sharing functionality and downloading capabilities. It responds to viewer needs and preferences in real time to deliver the most relevant and engaging user experience.

"The concert in North Korea is an unprecedented event. It's an honor to be part of the New York Philharmonic's effort to break down political barriers and unite nations and people through music," said Bob Lentz, CEO of PermissionTV. "Through the flexible PermissionTV platform, the Philharmonic can now deliver an engaging, high-quality online video experience for music aficionados worldwide who were not able to take part in the live performance."

Led by music director Lorin Maazel, the online video programming will include the complete performance in Pyongyang (the Philharmonic then performed a similar concert in Seoul , South Korea) including the symbolic kick-off with the national anthems of the host country and the United States quickly followed by the unofficial anthem for reunification, "Arirang." The performance also includes Wagner's Prelude to Act III of "Lohengrin," Dvorak's "Symphony No. 9" ("From the New World"), and Gershwin's "An American in Paris."

About PermissionTV

PermissionTV offers a flexible platform for delivering innovative and interactive video experiences on the Web. PermissionTV tools empower companies to use video to capture new audience, enhance relationships and maximize customer value. Many leading Fortune 1000 companies, agencies, publishers and public service groups such as Agency.com, Bob Vila, Boston Symphony Orchestra, FHM Magazine, Intercontinental Hotels, Mitt Romney and Harvard Business Publishing work with PermissionTV to generate awareness, engage prospects and deepen customer relationships. For more information, see www.permissiontv.com.