April 04, 2012 06:08 ET

Personal Care Surges in $65 Billion Antioxidant Products Market

ROCKVILLE, MD--(Marketwire - Apr 4, 2012) - has announced the addition of the new report "Antioxidant Products in the U.S.: Foods, Beverages, Supplements, and Personal Care," to their collection of Functional Foods & Beverages market reports. For more information, visit

American consumers not only approach foods and beverages from a nutritional supplementation perspective, but also have come to regard health and beauty care products as extensions of the foods they eat and the nutritional supplements they take. According to David Sprinkle, publisher of packaged Facts, "What has emerged is a continuum of nutrient-positioned products extending from whole foods to fortified/functional foods and nutritional supplements and to personal care products, cosmetics." Antioxidant featuring pet foods and treats, of course, also have their place at the table.

For this reason, Packaged Facts sees tremendous growth potential for antioxidant product marketers over the next ten years. Several drivers are fueling this market, including consumers living longer than ever before, the uncertain state of the healthcare system and of environmental protection, and increased demands for vitality in a highly competitive job market. Moreover, marketers and media of all stripes continue to educate consumers about the anti-aging and immunity-boosting qualities of antioxidants -- making antioxidants a household word and helping to counteract barriers raised by the complexity of the antioxidant health message, the lack of content standards, and somewhat stringent FDA guidance on nutrient content claims for antioxidant foods and beverages.

According to a Packaged Facts survey conducted over February-March 2012, 29% of U.S. adults are seeking out high-antioxidant groceries, and 44% of women buy skincare or cosmetic products that promote their antioxidant content.

Packaged Facts estimates that antioxidant-featuring foods, beverages, supplements, and personal care/cosmetics totaled $65 billion in U.S. retail sales in 2011, up 9% over 2010. By 2016, the market is projected to approach $86 billion.

Personal care and cosmetics are a particularly hot growth area. Packaged Facts conservatively estimates that personal care/cosmetic products tagged with the word "antioxidant" registered retail sales of $3.9 billion in 2011, with skincare as the leading category at $2.2 billion. This overall personal care/cosmetics figure presents a 12.7% gain over $3.5 billion in 2010.

U.S. Retail Sales of Personal Care and Cosmetics Products with Antioxidant Claims: 2010 vs. 2011 (in millions of dollars)

Category/Segment 2010 2011 % Chg
Skincare $2,014 $2,232 $10.8
Haircare 493 598 21.4
Color Cosmetics 510 561 10.0
Other (Oral Care/Deodorant/Novelty/Baby Needs/Fragrance) 459 527 14.8
TOTAL $3,476 $3,918 12.7%

Source: Packaged Facts

For more information, visit

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