August 05, 2014 08:35 ET

Personal Fitness Buyers and Sellers Connect at ECRM's Personal Fitness Event Coming Summer 2015

SOLON, OH--(Marketwired - Aug 5, 2014) - Efficient Collaborative Retail Marketing (ECRM®) a leader in business innovation and technology, is hosting the Personal Fitness Efficient Program Planning Session (EPPS) from June 23-25, 2015 at a location that will be revealed soon.

During this EPPS event, buyers and sellers attend pre-scheduled, back-to-back meetings where they will review a wide variety of products within the personal fitness category including fitness accessories, cardio, strength and educational fitness DVDs/books.

ECRM's unique EPPS format strategically schedules meetings between buyers and sellers based on a shared category focus to help suppliers offer more complete product lines to their customers.

"Instead of traveling across the country to attend individual office appointments, EPPS attendees save time, money and resources by participating in back to back meetings that take place in one location. This highly efficient event model is ideal for reviewing product introductions and marketing programs. Also, since the event is timed based on buyer review cycles the timing is right to make purchasing decisions," explains Melinda Young, VP of the General Merchandise team at ECRM.

All EPPS attendees receive access to the ECRM developed iPhone and iPad application; ECRM Connect. This cohesive tool enhances the EPPS experience and complements the meeting format with a mobile, interactive and connective business platform.

For more information about the Personal Fitness EPPS, please contact Melinda Young at or visit the following link

About ECRM:
Since 1994, over 1,000 EPPS events have been held worldwide in various categories that include grocery, general merchandise, foodservice, health & beauty care, pharmacy and packaging. For more information, please visit

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