SOURCE: Kuno Creative

April 15, 2013 10:57 ET

Personalized Content Improves Buyer Experience & Generates More Revenue From Web Leads

CLEVELAND, OH--(Marketwired - Apr 15, 2013) - To successfully drive sales on the web today, companies must do more than update their sites with new content -- they must create a dynamic web experience that quickly moves a buyer to a sales-ready lead. "Personalized Content: Generate More Revenue with a Dynamic Web Experience," a free eBook from Kuno Creative, demonstrates how companies can personalize content to improve the buyer experience and generate more revenue from web leads.

Download "Personalized Content: Generate More Revenue with a Dynamic Web Experience" at http://enterpriseinbound.kunocreative.com/personalized-content-whitepaper.

According to the eBook, 61 percent of buyers use search engines to research products online, yet even the most qualified of those buyers do not make a purchase immediately. A buyer will instead visit a company's website a number of times before speaking with the sales team.

Since most website visitors aren't ready to buy, a site can't simply act like a static brochure. And it's not enough to update with content on a regular basis, either. Instead, your website should be tailored to sophisticated B2B buyers, guiding them through the sales funnel.

In "Personalized Content: Generate More Revenue with a Dynamic Web Experience," companies will discover:

  • The new marketing/sales paradigm
  • How to segment leads for personalized content
  • Three examples of how personalized content can be developed for segmented lists
  • How to develop personalized content for your buyer personas
  • How to align personalized content with email for lead nurturing

You can download this eBook and other Kuno Creative resources at www.kunocreative.com/resources.

About Kuno Creative
Founded in 2000, Kuno Creative is an enterprise inbound marketing agency specializing in digital marketing with an emphasis on content marketing, demand generation, lead nurturing and marketing automation. Kuno is a Certified Gold HubSpot Partner.

For additional marketing resources, connect with Kuno Creative on Facebook, Twitter, LinkedIn, YouTube, Pinterest, Google+ and Slideshare.