March 07, 2012 09:08 ET

Personalized Medicine: New Dot Com Craze?

ROCKVILLE, MD--(Marketwire - Mar 7, 2012) - has announced the addition of the new report "World Market for Personalized Medicine Diagnostics (Biomarkers, Pharmacodiagnostics, Tumor Assays, Cardiac Risk and Other Testing)," to their collection of Biotechnology market reports. For more information, visit

A new report available on the world's largest online distributor of market research says that 'personalized medicine' may resemble medicine's version of the dot com craze of the 90s, but there are real revenues being made and real potential for earnings. The report, Personalized Medicine Diagnostics, says the market will reach $37,480 million in 2016 worldwide.

"Personalized medicine is becoming the place to be in clinical diagnostics, manufacturers extol the "personalized" nature of their tests and services even though this may be a bit of a stretch even when using the most liberal definition of personalized. It is reminiscent of the dot-com craze of the 1990s," according to Shara Rosen, author of the report.

Yet the truth is, there is and has been a lot of individualized therapy in recent decades including infectious disease tests, blood banking tests and transplant qualification tests. The phenomenon of test personalization comes under many guises -- pharmacogenomic, pharmacogenetic, companion tests, and represents one of the fastest growing segments of the diagnostics market. It has emerged fully from research into clinical practice. Instrumentation now automates many of the sample preparation and assay steps that were formerly labor intensive. New tests are being launched all the time. Some personalized medicine (PMx) tests are CE Marked and FDA-cleared and many more are in development. The result is that PMx testing is indicated in many areas of health care including: cardiology, oncology, infectious diseases, inherited diseases and disorders. PMx tests have made rapid and timely information about infectious diseases and bacterial infections a reality.

For more information, visit

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