SOURCE: Netbriefings

August 15, 2007 13:22 ET

Personalized Video Messages With Proclaim Help Sales Pros Stand Out

New Tool Gives Salespeople the Upper Hand by Making a Lasting Impact

ST. PAUL, MN--(Marketwire - August 15, 2007) - The incredible popularity of Web sites like YouTube and the skyrocketing prevalence of high-speed Internet access have caused an explosion in video communication, both for personal use and increasingly for business. Companies -- and their sales forces, marketing teams and executives -- are searching for new tools to make video communication effective, easy and affordable.

Research from analysts at Interactive Media Strategies shows that three-quarters of the 1,200 corporate communicators surveyed have watched online video in a business setting. Moreover, 88 percent said they see online video as an effective marketing tool. For people who work in sales, video messages offer an easy and cost-effective way to stand out and give a boost to the sales cycle.

"Video adds a personal connection and builds credibility, and it's much more affordable and efficient than constant travel for face-to-face meetings. But most of the tools out there don't have the functionality businesses need to get the job done," said Steve Vonder Haar, research director and founder of Interactive Media Strategies. "Companies like Netbriefings are developing tools that give companies the power they need for quick and easy video messaging."

Proclaim is the video communication tool designed for sales teams and other professional communicators, adding PowerPoint slides and video clips to any video presentation. Developed by Netbriefings, a company that specializes in video communication for business, Proclaim lets users host live video webcasts with a single click or easily create archived webcasts that are available on demand.

Proclaim stores a library of video content and PowerPoint slides to roll in at any time to complement the presenter's video. The presenter calls on just the right multimedia pieces to add substance and style to each personalized video message. Live webcasts allow for personal interaction with video or text chat, and on-demand archives give the recipient the convenience of viewing whenever he or she wants -- unlike an interruptive phone call or another plain, text-only e-mail.

"When someone sees your face and hears you talking, it makes a world of difference over an e-mail or a phone call. Add to that video clips of customer testimonials, product shots and the like, and you have a pretty compelling package," Vonder Haar said. "With video, you make a meaningful connection and you stand out from the crowd."

To try Proclaim for free, visit At that site, you can also see a demonstration of the Proclaim tool and learn more about other webcasting services from Netbriefings.

About Netbriefings

Netbriefings provides catered, professional-quality webcast services with robust audio/video streaming designed specifically for large audiences, as well as Flash solutions for smaller, rich media presentations. Netbriefings solutions provide cost-effective alternatives to traditional corporate communication methods, allowing its clients to conduct successful broadcast-style streaming-media webcasts with ease. Netbriefings also offers secure broadcasting, on-demand access of archived content, and repurposing of content into CDs, DVDs, podcasts and other formats. ( (

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