WWF-Canada

WWF-Canada

March 01, 2011 11:25 ET

Perth Hour as Scotland, Australia and Canada Link up to Switch off for WWF's Earth Hour

Perth in Australia, Perth, Scotland and Perth, Canada Join Together to Switch off, as Cities and Towns Across the Globe Prepare to Dim Their Lights for WWF's Earth Hour on Saturday March 26, Between 8:30 - 9:30 pm (Local Time).

TORONTO, ONTARIO--(Marketwire - March 1, 2011) - Perth in Australia, Perth in Scotland and Perth in Canada will join together by switching off their lights for WWF's Earth Hour as global communities unite to celebrate their commitment for solutions on climate change.

What started in 2007 as a single-city initiative held in Sydney, Australia has become the largest voluntary action for our planet. 2010 saw WWF's Earth Hour celebrated in 4,616 cities and towns in 128 countries and territories, as part of a global movement to acknowledge the importance of protecting our planet.

Earth Hour 2011 is set to deliver further milestones of participation with new countries and territories already registered to take part including Jamaica, Uganda, and Swaziland. Cities, towns, homes, office buildings, town halls, iconic landmarks and public spaces across the globe are all set to switch off their lights for WWF's Earth Hour for one hour from 8:30pm on Saturday, 26 March.

"Individuals, towns and cities form the backbone of Earth Hour," said Andy Ridley, Co-Founder and Executive Director of WWF's Earth Hour. "City mayors have been among our strongest supporters over the past four years and continue to play an important role in engaging their communities to take positive action."

As we get ready to mark Earth Hour, WWF-Canada is calling on Canadians to think about how we use and produce energy in this country. Currently, Canada is one of the top 10 nations contributing to global climate change, but we don't have to be.

To create the best possible future for Canadians and for the planet, let's stop wasting energy, and generate what we need from clean, renewable sources like wind and solar. Canada can be a world leader in clean energy. But the longer we wait, the more it will cost – both in dollars and environmental impact. 

The message of Earth Hour is simple: we created this problem and by working together we can solve it. Cities and towns are encouraged to take part in WWF's Earth Hour, switch off in a worldwide celebration of the planet and join the global community of individuals, communities and cities committed to supporting solutions on climate change.

Perth in Scotland and Australia will be coordinating to switch off the lights on their respective concert halls, while Perth in Canada will turn off the Town Hall lights.

Cities can pledge their participation in the iconic 'lights out' movement or upload their community event to the official Canadian website at www.EarthHourCanada.org

About Earth Hour

Earth Hour is a global initiative in partnership with WWF. Individuals, businesses, governments and communities are invited to turn out their lights for one hour on Saturday March 26, 2011 at 8:30 PM to show their solutions on climate change. The event began in Sydney in 2007, when 2 million people switched off their lights. By 2010, WWF's Earth Hour had created history as the largest voluntary action ever witnessed with participation across 128 countries and territories and every continent, including the world's most recognized man-made marvels and natural wonders in a landmark environmental action.

About WWF

WWF (World Wildlife Fund) is one of the world's largest and most respected independent conservation organizations, with almost five million supporters and a global network active in more than 100 countries. WWF's mission is to stop the degradation of the earth's natural environment and to build a future in which humans live in harmony with nature, by conserving the world's biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.

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