SOURCE: MarketLive

October 09, 2006 08:00 ET

Peruvian Connection Launches Global Retail Sites on MarketLive v5

Innovative E-Commerce Platform to Drive U.S. and International Revenues for Luxury Apparel Retailer

PETALUMA, CA -- (MARKET WIRE) -- October 9, 2006 -- MarketLive, Inc. (, the leading developer of e-commerce retail technology and services for Intelligent Selling® on the Web, today announced that luxury apparel designer and multi-channel retailer Peruvian Connection, (,, and, has launched four online stores on the MarketLive® v5 e-commerce platform. This implementation is significant for both MarketLive and Peruvian Connection, in that Peruvian Connection has introduced multiple international local-language sites -- serving customers in the U.S., Germany, Japan, and the UK.

"Peruvian Connection, now entering our 30th year in business, is targeting new channels and markets with our exquisite, one-of-a-kind apparel and items for the home," said Annie Hurlbut, the company's founder and CEO. "Our capability to respond quickly to our customers around the world and offer new features, such as the power to view inventory availability, is critical to maintaining a strong market position. MarketLive gives us everything we need to service our customers succinctly and achieve international sales success."

"Internationalizing e-commerce presents a tremendous opportunity for immediate leadership and revenue growth that simply cannot happen as quickly in the brick-and-mortar world, however this also comes with significant operational challenges that most mid-market retailers find difficult to tackle," said Ken Burke, CEO and founder of MarketLive. "MarketLive is the first vendor in our class to help companies such as Peruvian Connection quickly achieve a competitive advantage by driving into new markets, while automating the complexities of doing business in multiple countries."

MarketLive v5 at Peruvian Connection

MarketLive gives Peruvian Connection a complete solution for e-commerce, enabling the company to maximize its customer acquisition, conversion, and retention. Peruvian Connection will be able to leverage MarketLive's extensive best practices knowledge and use of emerging technologies to enhance customers' experience and optimize every selling opportunity. By delivering a platform that puts the marketing experts -- rather than the IT staff -- in the driver's seat for managing and fine-tuning e-commerce sites, MarketLive enables its retail customers to rapidly and continually deliver an extraordinary and unique shopping experience that is head and shoulders above the competition.

A critical capability for Peruvian Connection, MarketLive v5 simplifies and accelerates the creation and maintenance of sites produced in multiple languages by automatically managing localization and internationalization protocols. In addition to handling multiple languages and currencies, MarketLive v5 supports all tax, order processing, and shipping rules in key countries. The software also supports all international standards for Web and software development.

Peruvian Connection will leverage a wide range of other MarketLive v5 end-to-end e-commerce resources and capabilities, including real-time integration with CommercialWare, comprehensive back-order scenarios, and item- and shipment-level messaging. Additionally, customers in Germany will have the ability to direct debit from bank accounts, a unique feature on the MarketLive platform.

About Peruvian Connection

Peruvian Connection was started in 1976 by the mother and daughter team of Biddy and Annie Hurlbut, and inspired by Annie's anthropology research on women in the Andean marketplaces of Peru. The company is dedicated to the preservation and perpetuation of luxurious textile designs from all over the world. Every spring, fall and winter, Peruvian Connection produces a new and entirely original collection of garments for women and men, including exquisite, one-of-a-kind art knits.

About MarketLive

Since 1995, MarketLive, Inc. ( has focused exclusively on providing enterprise-class e-commerce retail technology and services that help mid-sized businesses successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the MarketLive® platform leverages the advanced business intelligence online merchants need to enhance their customer's experience and increase online sales. With this expertise, the MarketLive platform is the most retail-targeted, fully featured, customizable e-commerce solution on the market today. MarketLive powers some of the most successful Web sites, including Frontgate, Garnet Hill, Norm Thompson, Stride Rite, and Trek.

Contact Information

  • For Further Information Contact:

    Susan Carlson
    Kickstart for MarketLive, Inc.
    Email Contact