SOURCE: Pet Ecology Brands, Inc.

June 22, 2006 09:15 ET

Pet Ecology Brands, Inc. Adds Prominent Distributors in Canada and the West Coast of the United States

Additional Distributor Agreements and Substantial Reorders From Existing Distributors Shows Continuing Progress in Domestic Marketplace

DALLAS, TX -- (MARKET WIRE) -- June 22, 2006 -- Pet Ecology Brands, Inc. (PINKSHEETS: PECB) -- -- announced today agreements reached with major new distributors, with aims of expanding the Company's sales in Canada and the West Coast of the United States.

Pet Ecology Brands, Inc. recently reached an agreement with a major Canada distributor, Freedom Pet Supply, located in Cambridge, Ontario, Canada. Freedom, which began business five years ago, has become one of the fastest growing pet supplies distributors in Ontario, Canada. An aggressive retail stance has earned them praise from vendor, retailer and competitive circles. The addition of Freedom will now give Pet Ecology market penetration in the Toronto area and throughout eastern Canada, which coupled with Pet Ecology's existing distributor relationship in western Canada, will give it distributor coverage throughout the entire country.

The Company has reached an agreement with Veterinary Services, Inc. to supply Scientific Professional Cat Litter to veterinarians and pet stores on the U.S. West Coast. Veterinary Services, Inc. is one of the largest pet product distributors on the West Coast of the United States, with over 3000 customers. Veterinary Services, Inc. is an employee-owned company started in 1959. This agreement substantially advances one of Pet Ecology's major growth strategies in 2006, which is the penetration of the veterinary marketplace.

Pet Ecology Brands, Inc. is pleased to announce a substantial reorder from one of its existing distributors, which was the direct result of the training and market assistance provided by the internal sales team of Pet Ecology. H&H Distributing of Ann Arbor, Michigan has reordered 800 bags of Scientific Professional Cat Litter for immediate delivery. H&H is a distributor of pet products to major industry retailers such as Pet Supplies "Plus" and more than 200 other retailers across the United States.

Ralph Steckel, CEO of Pet Ecology Brands Inc, remarked: "While acquiring new distributors has been a key of the Pet Ecology sales and marketing strategy, it is important to secure and confirm our existing distributor and broker agreements to continue our excellent tradition of supplying customers with only the best pet products. Our internal sales and marketing team is spending a substantial time with each of our existing distributors to assure a successful relationship and market penetration in their wholesale and retail base. As our reorder market continues to develop, the Company is expected to recognize a significant compounding of revenues in the months ahead."

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About Pet Ecology Brands Inc.

Pet Ecology Brands, Inc. has developed a revolutionary patented cat litter that destroys urine odor, clumps, and is earth-friendly. Scientific Professional™ Cat Litter is ultra-lightweight and convenient to use (3lbs works like 21lbs of clay/sand based products); it is 100% flushable and safe for sewer and septic tank systems. It is completely safe for cats and our environment, and does not contain any sodium bentonite, as used in competing brands. The design helps to protect the landfills, and yet does everything that clay litters do... and more. It has the ability to help indicate certain diseases commonly occurring in cats. The technique used is similar to that found in Merck's Veterinarian Manual. However, this litter not only warns of possible illness, but may also help indicate how far along the illness may be by the color the litter changes to, thereby providing the pet owner significant additional benefits and an early warning system concerning the cat's health. Scoop-Lite® provides the same benefits as Scientific Professional Cat Litter without the sickness indicator.

Pet Ecology's K-9 Fat Free Dog Treats™ are the first fat free treats on the market that meet the standards of the U.S. Department of Agriculture, and offer dog owners an effective means to provide their pets with a non-fat tasty treat. They are also cholesterol free and sodium free. According to U.S. News & World Report, "the number one health problem for dogs is obesity." Today, dogs are fed fat rich food and treats, and often get significantly less exercise than required to maintain an ideal weight and healthy condition. Overweight dogs are more prone to serious injury, skeletal stress, and the same complications that people experience with significant weight gain via fat rich diets, ranging from heart and lung problems, to skin and kidney diseases, to circulatory and immune system issues. Vit-A-Dog Fat Free Treats (soon to be available) are enriched with vitamins D & E, and will be available in chicken, beef and liver flavors.

Other products anticipated being launched by Pet Ecology Brands, Inc. in 2006 include the first fat free cat treat, a low sodium and low fat microwavable gourmet cat dinner; and two product line extensions for the Scientific Professional Cat Litter line to help indicate feline pregnancy and diabetes.


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