SOURCE: Pet Ecology Brands, Inc.

May 24, 2007 10:31 ET

Pet Ecology Brands, Inc. Announces Annual Shareholders Meeting

DALLAS, TX -- (MARKET WIRE) -- May 24, 2007 -- Pet Ecology Brands, Inc.'s (PINKSHEETS: PECB) ( President and CEO Mr. Ralph J. Steckel announced today the annual shareholders meeting is to take place on May 30, 2007 at Brookhaven Country Club, Dallas, Texas. A proxy statement has been mailed, and all shareholders entitled to do so are encouraged to personally attend, or complete and return their proxies by mail, or log on and vote.

Mr. Steckel noted, "This meeting represents the commencement of a new direction for the company. We are asking our shareholders to join the management team in support of the proposals of electing new directors, and to join in other needed votes for the company to receive the proposed $2,500,000 investment by Tricon Holdings and Texas Atlantic a reality."

Mr. Steckel went on to point out that Tricon and Texas Atlantic have already provided funding enabling Pet Ecology to reduce its outstanding trade payables by $600,000. It would be an understatement to say that we are excited about having Tricon and Texas Atlantic as financial and operating partners. Management believes the proposals being presented to the shareholders represent a timely and significant opportunity for the company and will result in increased value for the shareholders.

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About Pet Ecology Brands, Inc.

Pet Ecology Brands, Inc. has developed a revolutionary patented cat litter that destroys urine odor, clumps, and is earth-friendly. Scientific Professional Cat Litter is ultra-lightweight and convenient to use (3 lbs works like 21 lbs of clay/sand-based products); it is 100% flushable and safe for sewer and septic tank systems. It is completely safe for cats and our environment, and does not contain any sodium bentonite, as used in competing brands. The design helps to protect the landfills, and yet does everything that clay litters do... and more. It has the ability to help indicate certain diseases commonly occurring in cats. The technique used is similar to that found in Merck's Veterinarian Manual. However, this litter not only warns of possible illness, but may also help indicate how far along the illness may be by the color the litter changes to, thereby providing the pet owner significant additional benefits and an early warning system concerning the cat's health. Scooplite provides the same benefits as Scientific Professional Cat Litter without the sickness indicator.

Pet Ecology's K-9 Fat Free Dog Treats™ are the first fat free treats on the market that meet the standards of the U.S. Department of Agriculture, and offer dog owners an effective means to provide their pets with a non-fat tasty treat. They are also cholesterol free and sodium free. According to U.S. News & World Report, "the number one health problem for dogs is obesity." Today, dogs are fed fat rich food and treats, and often get significantly less exercise than required to maintain an ideal weight and healthy condition. Overweight dogs are more prone to serious injury, skeletal stress, and the same complications that people experience with significant weight gain via fat rich diets, ranging from heart and lung problems, to skin and kidney diseases, to circulatory and immune system issues. Vit-A-Dog Fat Free Treats (soon to be available) are enriched with vitamins D & E, and will be available in chicken, beef and liver flavors.

Other products anticipated being launched by Pet Ecology Brands, Inc. in 2007 include the first fat free cat treat, a low sodium and low fat microwavable gourmet cat dinner; and two product line extensions for the Scientific Professional Cat Litter line to help indicate feline pregnancy and diabetes.


Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: The statements, other than the statements of historical facts, may be deemed to contain forward-looking statements with respect to events, the occurrence of which involves risk and uncertainties, including, without limitation, demand and competition for the company's products and services, the availability to the company of adequate financing to support its anticipated activities, the ability of the company to generate cash flow from operations and the ability of the company to manage its operations. As statements regarding future events concern management's estimates of future results of operations, and as these estimates are based on many elements beyond management's control, differences from management's estimates may occur, and such differences may be material.

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