SOURCE: Pet Ecology Brands, Inc.

May 22, 2006 09:00 ET

Pet Ecology Brands, Inc. Announces Another Seasoned Sales Executive Joins Its Sales and Marketing Team

Russ Murray Becomes National Business Manager of Western Region of the United States for the Company

DALLAS, TX -- (MARKET WIRE) -- May 22, 2006 -- Pet Ecology Brands, Inc. (PINKSHEETS: PECB) -- -- announced today that the Company has added another veteran of the pet products business to its sales and marketing team.

The Company has added Russ Murray, age 53, to its executive team in the sales and marketing area. Mr. Murray will be in charge of the western region of the country and the manufacturer's rep group, All Points Marketing. Along with this assignment, he will have the responsibility of introducing Pet Ecology into the national pet specialty chains for the first time. Since 1995, Mr. Murray was a highly professional former Sr. National Accounts Director for Aquarium Pharmaceuticals, owned by Mars Inc. Prior to that, Mr. Murray owned his own independent manufacturer rep group within the pet industry. Mr. Murray has also served the pet industry as a two-year member of the Board of Directors of the Pet Industry Joint Advisory Council (PIJAC).

This addition comes as a result of Mr. Randy Frederiksen joining Pet Ecology from Arm & Hammer pet products division, which is owned by Church and Dwight, as National Sales Director. Mr. Frederiksen in describing the addition of Mr. Murray stated: "Now that the Company is past its initial product rollout stage, we are adding seasoned and well-respected professionals to our sales and marketing team in senior executive positions. As the industry continues to consolidate, senior executives of the caliber and stature of Mr. Murray have become available to us, and these additions will significantly accelerate our market penetration. Because of his contacts and years in the industry, Mr. Murray will be heading our entry into the national chains of specialty pet product retailers for the first time, since our initial concentration was on local and regional distributors. This is certainly a milestone in our development of being the leading provider of cutting-edge products to the pet products industry in 2006 and beyond."

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About Pet Ecology Brands Inc.

Pet Ecology Brands, Inc. has developed a revolutionary patented cat litter that destroys urine odor, clumps, and is earth-friendly. Scientific Professional Cat Litter is ultra-lightweight and convenient to use (3lbs works like 21lbs of clay/sand-based products); it is 100% flushable and safe for sewer and septic tank systems. It is completely safe for cats and our environment, and does not contain any sodium bentonite, as used in competing brands. The design helps to protect the landfills, and yet does everything that clay litters do... and more. It has the ability to help indicate certain diseases commonly occurring in cats. The technique used is similar to that found in Merck's Veterinarian Manual. However, this litter not only warns of possible illness, but may also help indicate how far along the illness may be by the color the litter changes to, thereby providing the pet owner significant additional benefits and an early warning system concerning the cat's health. Scooplite provides the same benefits as Scientific Professional Cat Litter without the sickness indicator.

Pet Ecology's K-9 Fat Free Dog Treats™ are the first fat free treats on the market that meet the standards of the U.S. Department of Agriculture, and offer dog owners an effective means to provide their pets with a non-fat tasty treat. They are also cholesterol free and sodium free. According to U.S. News & World Report, "the number one health problem for dogs is obesity." Today, dogs are fed fat rich food and treats, and often get significantly less exercise than required to maintain an ideal weight and healthy condition. Overweight dogs are more prone to serious injury, skeletal stress, and the same complications that people experience with significant weight gain via fat rich diets, ranging from heart and lung problems, to skin and kidney diseases, to circulatory and immune system issues. Vit-A-Dog Fat Free Treats (soon to be available) are enriched with vitamins D & E, and will be available in chicken, beef and liver flavors.

Other products anticipated being launched by Pet Ecology Brands, Inc. in 2006 include the first fat free cat treat, a low sodium and low fat microwavable gourmet cat dinner; and two product line extensions for the Scientific Professional Cat Litter line to help indicate feline pregnancy and diabetes.


Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: The statements, other than the statements of historical facts, may be deemed to contain forward-looking statements with respect to events, the occurrence of which involves risk and uncertainties, including, without limitation, demand and competition for the company's products and services, the availability to the company of adequate financing to support its anticipated activities, the ability of the company to generate cash flow from operations and the ability of the company to manage its operations. As statements regarding future events concern management's estimates of future results of operations, and as these estimates are based on many elements beyond management's control, differences from management's estimates may occur, and such differences may be material.

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