SOURCE: Pet Ecology Brands, Inc.

March 02, 2006 09:57 ET

Pet Ecology Brands, Inc. Announces Expansion Through Execution of Agreements With Additional Distributors

The Company Adds Two Additional Distributors, While Its International Expansion Accelerates

DALLAS, TX -- (MARKET WIRE) -- March 2, 2006 -- Pet Ecology Brands, Inc. (OTC: PECB) -- -- announced today that it has executed distributorship agreements with Dogtown USA and Veterinary Resource Group. These new agreements will accelerate Pet Ecology's market penetration, with its unique products such as Scientific Professional Cat Liter and K-9 Fat Free Dog Treats being available to consumers through hundreds of new retail outlets and veterinary clinics. The execution of these agreements expands Pet Ecology's marketing and distribution system to 13 distributors in the U.S. and Canada, which now exposes the Company's products to over 14,0000 pet professional outlets.

The first agreement was executed with Dogtown USA based in Delaware. The distributor, with over 20 years of operations, provides full support to its retailers and will now be supplying Pet Ecology's products to over 200 specialty retailers in the Delaware area.

The second agreement was executed with Veterinary Resource Group, which is located in the state of Washington and provides veterinary supplies to over 200 professional veterinary clinics and hospitals in its market area. The Company will now be offering Pet Ecology's products to its entire veterinary clinic customer base.

While the Company continues its successful expansion in the domestic market, the international markets are heating up and sizable orders have been received from distributors throughout Canada. These orders include K-9 Fat Free Dog Treats, as well as Scientific Professional Cat Liter in both the three-pound and twenty pound bag. These results indicate that Pet Ecology's products are being well received by pet owners and professionals in both the domestic and international markets.

Deborah Wadsworth Evans, Director of Marketing for Pet Ecology stated, "We are extremely pleased with the addition of these new distributors, and we are looking forward to a long relationship with both." Ms. Evans continued, "At the Midwest Veterinary Conference this past weekend in Columbus, Ohio, the reception from the veterinarians was exceptionally positive for our products and resulted in numerous new orders of both the Scientific Professional Cat Liter and K-9 Fat Free Dog Treats. The potential of distribution of our products through veterinarian outlets is proving to be much more significant than originally anticipated by the Company. The additional repeat orders from our distributors in Canada are also exciting, since they prove the international appeal of the Company's products. We are in the final stages of negotiations with a major distributor in Asia, which we expect to finalize in the near future. Upon successful conclusion of these negotiations, we expect our current product lines, with the additional five new products and product extensions which we will offer in 2006, to be offered internationally in Canada, Europe and throughout Asia. Our international expansion is occurring at a much more rapid pace than originally anticipated which should result in substantially accelerated gross and net income in 2006 for the Company."

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About Pet Ecology Brands, Inc.

Pet Ecology Brands, Inc. has developed a revolutionary patented cat litter that destroys urine odor, clumps, and is earth-friendly. The litter is ultra-lightweight and convenient to use (3lbs works like 21lbs of clay/ sand-based products); it is 100% flushable and safe for sewer and septic tank systems. It is completely safe for cats and our environment, and does not contain any sodium bentonite, as used in competing brands. The design helps to protect the landfills, and yet does everything that clay litters do... and more. It has the ability to help indicate certain diseases commonly occurring in cats. The technique used is similar to that found in Merck's Veterinarian Manual. However, this litter not only warns of possible illness, but may also help indicate how far along the illness may be by the color the litter changes to, thereby providing the pet owner significant additional benefits and an early warning system concerning the cat's health.

A 20lb package configuration, which was released to the market during the week of January 9, 2006, and is designed specifically for professional breeders & kennels, will also be available for consumers in early Spring 2006.

Pet Ecology's K-9 Fat Free Dog Treats™ are the first fat free treats on the market that meet the standards of the U.S. Department of Agriculture, and offer dog owners an effective means to provide their pets with a non-fat tasty treat. They are also cholesterol free and sodium free. According to U.S. News & World Report, "the number one health problem for dogs is obesity." Today, dogs are fed fat rich food and treats, and often get significantly less exercise than required to maintain an ideal weight and healthy condition. Overweight dogs are more prone to serious injury, skeletal stress, and the same complications that people experience with significant weight gain via fat rich diets, ranging from heart and lung problems, to skin and kidney diseases, to circulatory and immune system issues.

Other products anticipated being launched by Pet Ecology Brands in 2006 include the first fat free cat treat, a vitamin enhanced dog treat, a low sodium and low fat microwavable gourmet cat dinner; and two product line extensions for the Scientific Professional cat litter line to help indicate feline pregnancy and diabetes.


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