SOURCE: Pet Ecology Brands, Inc.

April 04, 2007 08:30 ET

Pet Ecology Brands, Inc. Announces First Step in Full Reporting

DALLAS, TX -- (MARKET WIRE) -- April 4, 2007 -- Pet Ecology Brands, Inc. (PINKSHEETS: PECB) -- www.petecology.com -- has begun the process that is intended to allow the Company to become a reporting company in full compliance with the Securities Act of 1934.

An independent accounting firm, Malone & Bailey PC, of Houston, Texas, specializing in the audits of public companies, has been engaged to perform the audit, covering both 2005 and 2006, an SEC requirement for companies desiring to become fully reporting. In addition the Company intends to secure a listing on the OTC electronic bulletin board.

Pet Ecology Chief Executive Officer, Ralph J. Steckel, in discussing the process, stated: "We are very pleased to have initiated this major step toward SEC approval. Our goal is continued transparency within the investor community."

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About Pet Ecology Brands, Inc.

Pet Ecology Brands, Inc. has developed a revolutionary patented cat litter that destroys urine odor, clumps, and is earth-friendly. Scientific Professional Cat Litter is ultra-lightweight and convenient to use (3 lbs works like 21 lbs of clay/sand-based products); it is 100% flushable and safe for sewer and septic tank systems. It is completely safe for cats and our environment, and does not contain any sodium bentonite, as used in competing brands. The design helps to protect the landfills, and yet does everything that clay litters do... and more. It has the ability to help indicate certain diseases commonly occurring in cats. The technique used is similar to that found in Merck's Veterinarian Manual. However, this litter not only warns of possible illness, but may also help indicate how far along the illness may be by the color the litter changes to, thereby providing the pet owner significant additional benefits and an early warning system concerning the cat's health. Scooplite provides the same benefits as Scientific Professional Cat Litter without the sickness indicator.

Pet Ecology's K-9 Fat Free Dog Treats™ are the first fat free treats on the market that meet the standards of the U.S. Department of Agriculture, and offer dog owners an effective means to provide their pets with a non-fat tasty treat. They are also cholesterol free and sodium free. According to U.S. News & World Report, "the number one health problem for dogs is obesity." Today, dogs are fed fat rich food and treats, and often get significantly less exercise than required to maintain an ideal weight and healthy condition. Overweight dogs are more prone to serious injury, skeletal stress, and the same complications that people experience with significant weight gain via fat rich diets, ranging from heart and lung problems, to skin and kidney diseases, to circulatory and immune system issues. Vit-A-Dog Fat Free Treats (soon to be available) are enriched with vitamins D & E, and will be available in chicken, beef and liver flavors.

Other products anticipated being launched by Pet Ecology Brands, Inc. in 2006 include the first fat free cat treat, a low sodium and low fat microwavable gourmet cat dinner; and two product line extensions for the Scientific Professional Cat Litter line to help indicate feline pregnancy and diabetes.

SAFE HARBOR STATEMENT

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: The statements, other than the statements of historical facts, may be deemed to contain forward-looking statements with respect to events, the occurrence of which involves risk and uncertainties, including, without limitation, demand and competition for the company's products and services, the availability to the company of adequate financing to support its anticipated activities, the ability of the company to generate cash flow from operations and the ability of the company to manage its operations. As statements regarding future events concern management's estimates of future results of operations, and as these estimates are based on many elements beyond management's control, differences from management's estimates may occur, and such differences may be material.

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